FORTUNE Magazine recently published a survey of the world’s most respected brands. The Seattle area boasts 6 in the top 30.
As marketing and advertising professionals that call the Seattle area home, we are global stewards for the brands by nature of our profession. Join AAF Seattle as we continue the discussion around diversity and multiculturalism from the perspective of driving brand engagement, both from the agency and brand perspective.
We'll touch on such topics and questions as:
- How prepared are we to support billions of consumers that share the Great Circle of the Pacific Rim?
- What are the key insights we can share on how to optimize the brand experience and messaging?
- What role does multiculturalism play in our ability to connect with consumers?
- What works (and may not work so well) when it comes to strategy to addressing diversity in your teams and your advertising message?
AAF Seattle is bringing together a panel of global thought leaders to address this key topic for advertising growth.
Panel
Ben Rudolph
Director, Sales Evangelism, Worldwide Retail Channel Marketing, Microsoft
Natalie Rouse
CEO, Southern Cross International
Ken Cho
Co-Founder and CEO, People Pattern
Shelly Kurtz
Executive Director, NBC Universal, International Media Distribution
Moderator
Andy Boyer
Adjunct Faculty, University of Washington Foster School of Business MBA
Agenda
6:00-7:00 - cocktails and mingling
7:00-8:15 - panel discussion
8:15-8:30 - Q&A
8:30-9:30 - more of the mingles
Cocktails
Beer, wine and light food will be provided.
Social
Use #AAFInsights to add your tweets, pics and vids to our social stream.
RSVP on Facebook to keep up with event-related news.
Stay tuned for a pre-event discussion with our panelists in our LinkedIn group.
About
Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.
Sponsors
