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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

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Blog

This is the pulse of AAF Seattle. What we’ve done, what we’re thinking about, what’s coming next. Tune in here for the latest scoop.

Seeking Board Members

AAF Seattle Administrator

Each year at this time, our board goes through a transformation process as some directors move on to new challenges, and new faces arrive to take their place. We know who's leaving, but we need to find the brave souls who are ready to step up and do the job.

Our openings for the 2014-2015 board year include the following positions:

  • Secretary
  • Treasurer
  • Membership
  • Communications
  • Government Relations
  • Education
  • Diversity

If you're interested, first read the position description, then fill out and submit your application before Monday, June 16th, when we'll review all submissions and contact interested parties.

About our board

Board Position Descriptions (.pdf)

Board Application (.dotx)

Nominations will be announced Friday, June 20th and submitted to AAF Seattle's membership for approval. A member-approved slate of directors will be announced to the public on Friday, June 27th.

ADmerica! 2014: Board Members Look Back

AAF Seattle Administrator

We sent a team of devoted board members to brave the sunshine, beaches and freezing conference rooms at the American Advertising Federation's national conference, ADmerica!, at the Boca Raton Resort & Club, May 28 - June 1.

We've asked them to recount their experiences from the trip. No conference or meeting recaps, just personal takeaways. We'll be adding their reports to this post as they come in.


Kirsten Martin, Sponsorship Chair:

ADmerica was a whirlwind – high energy, great contacts, and a chance to learn something new at every turn.

Best part of the weekend? It’s a tie between a wickedly entertaining (and informative) keynote by David “Shingy” Shing, AOL’s digital prophet, and the inspired efforts of student teams across the country reimagining the Mark Kay brand for millennials. Hobnobbing with industry and AAF leaders, and sharing in their work, at ADmerica has only reinforced my passion for what we do.

I left Boca Raton with a sunburn, a new appreciation for humidity, and a rash of new, far-flung professional relationships I’ll nurture in the years to come.

AAF Seattle board members (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), and Renee Peterson (President)

AAF Seattle board members (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), and Renee Peterson (President)


Martin McGee, Vice President & Treasurer

From the sessions on club management to networking with advertising professionals from around the country, the ADmerica! conference in Boca Raton, Florida, was once again an inspiring and informative experience.  As incoming President for AAF Seattle, I was particularly drawn to programming around improving club operations and how we can better serve our members, including developing and maintaining a strategic plan, a key factor to ongoing club success.

And, of course, it was great to see all of the award-winning advertising work, including several entries from Seattle, at the national American Advertising Awards Show.

AAF Seattle board members show their District XI spirit. (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), Renee Peterson (President), Christine Gammill (District XI Governor), and Martin McGee (VP/Treasurer).

AAF Seattle board members show their District XI spirit. (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), Renee Peterson (President), Christine Gammill (District XI Governor), and Martin McGee (VP/Treasurer).

AAF Seattle Update: Creature Introduces James Keblas

AAF Seattle Administrator

When Creature announced they'd be doing a press conference from the steps of Seattle's City Hall at noon today, we knew we had to be there to cover it.

Aside from the obvious news they'd be hiring James Keblas to do something cool (turns out he'll be their new president), the chutzpah of thanking the mayor for firing him signaled the event would go off with Creature's trademark quirky style.

When this kind of interest becomes standard expectation for your brand, you know you're doing it right. Find out more about great branding at our next event, Market Insights: Distilling a Brand on June 19th.

Audio post-conference interview:

Market Insights - New Name, Refined Offering

AAF Seattle Administrator

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You may have noticed a slight change in the name of our panel and speaker-focused events. What used to be called our Speaker Series is now Market Insights. The spark came from our new ongoing venue for these events, the Pike Place Market Atrium Loft. Get it: educational events at the market, about marketing topics… I know, right?

But seriously folks… what started as a pun actually represents an upgrade in the perceived offering, from a slightly vague speaker event to more specific and relevant educational content.

This also allows us to consolidate from individual event-specific hashtags to one hashtag, #AAFInsights, that will span all the Market Insights events, providing an ongoing repository of social content from the series, including all the tweeted nuggets of wisdom from our speakers.

We're thankful for the great crowds at our events who inspire us to always look for ways to improve.

Don't miss our next Market Insights event, Distilling a Brand, June 19th.

SeaTech Connect: So Far So Fun

AAF Seattle Administrator

We're two dates into a summer series of office crawls, organized by Brian Rauschenbach of Add3 and SIC. So far the hosts have gone all out, sprucing up their spaces and rallying with refreshments.

Even with this year's focus on more quality time through fewer spaces per event we're still finding ourselves running long at each location because we're having too much fun to leave. So of course each night runs way over. Fine with us.

Don't miss crawling with our #AAFPosse on the next one, June 25th in Pioneer Square.

And thanks to all the event participants so far, from the agencies to the crawlers, for making it so fun.