When Creature announced they'd be doing a press conference from the steps of Seattle's City Hall at noon today, we knew we had to be there to cover it.
Aside from the obvious news they'd be hiring James Keblas to do something cool (turns out he'll be their new president), the chutzpah of thanking the mayor for firing him signaled the event would go off with Creature's trademark quirky style.
When this kind of interest becomes standard expectation for your brand, you know you're doing it right. Find out more about great branding at our next event, Market Insights: Distilling a Brand on June 19th.
Audio post-conference interview: