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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

ADmerica! 2014: Board Members Look Back

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This is the pulse of AAF Seattle. What we’ve done, what we’re thinking about, what’s coming next. Tune in here for the latest scoop.

ADmerica! 2014: Board Members Look Back

Ed Ouellette

We sent a team of devoted board members to brave the sunshine, beaches and freezing conference rooms at the American Advertising Federation's national conference, ADmerica!, at the Boca Raton Resort & Club, May 28 - June 1.

We've asked them to recount their experiences from the trip. No conference or meeting recaps, just personal takeaways. We'll be adding their reports to this post as they come in.


Kirsten Martin, Sponsorship Chair:

ADmerica was a whirlwind – high energy, great contacts, and a chance to learn something new at every turn.

Best part of the weekend? It’s a tie between a wickedly entertaining (and informative) keynote by David “Shingy” Shing, AOL’s digital prophet, and the inspired efforts of student teams across the country reimagining the Mark Kay brand for millennials. Hobnobbing with industry and AAF leaders, and sharing in their work, at ADmerica has only reinforced my passion for what we do.

I left Boca Raton with a sunburn, a new appreciation for humidity, and a rash of new, far-flung professional relationships I’ll nurture in the years to come.

AAF Seattle board members (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), and Renee Peterson (President)

AAF Seattle board members (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), and Renee Peterson (President)


Martin McGee, Vice President & Treasurer

From the sessions on club management to networking with advertising professionals from around the country, the ADmerica! conference in Boca Raton, Florida, was once again an inspiring and informative experience.  As incoming President for AAF Seattle, I was particularly drawn to programming around improving club operations and how we can better serve our members, including developing and maintaining a strategic plan, a key factor to ongoing club success.

And, of course, it was great to see all of the award-winning advertising work, including several entries from Seattle, at the national American Advertising Awards Show.

AAF Seattle board members show their District XI spirit. (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), Renee Peterson (President), Christine Gammill (District XI Governor), and Martin McGee (VP/Treasurer).

AAF Seattle board members show their District XI spirit. (L-R) Audrey Berglund (ADDYs), Kirsten Martin (Sponsorship), Renee Peterson (President), Christine Gammill (District XI Governor), and Martin McGee (VP/Treasurer).