We can't help it. We like to judge. Especially when it comes to others' creative work. So for the biggest advertising stage of the year—Super Bowl 51— we produced an interactive rating form so you could give feedback on each ad and prep for our upcoming Chalk Talk ad review event.
Let's be transparent here: We only got 9 participants. But while not statistically significant, those results still tell an interesting story…
We had some clear favorites, some divided opinions, and some clear losers. It's fascinating to see how the results shake out from all the competing spots.
GoDaddy, Old Spice, and Wealthsimple were unanimously approved.
GoDaddy got 8 total Likes, more than any other ad. Special mention to Aflac "Ski Patrol," which got also got 8 Likes (and 1 Dislike). Technically a pre-game ad, it was made by local shop Wongdoody so we put it on the form. Glad we did.
Intel, Sprint, and T-Mobile's "Unlimited Moves" ads split opinions evenly (not all 9 participants voted on every ad).
Worst and also Least Liked
Alfa Romeo "Dear Predictable" and the American Petroleum Institute got the most Dislikes with 7 each.
We kept things simple. For whatever reason, you either liked the ad or didn't, so we went with a Thumbs Up and Thumbs Down as the only voting choices.
The ads were listed alphabetically since we didn't know ahead of time in what order they'd appear. Each listing including a frame from the ad and an embedded video of the ad.
We used Google Forms to create and host the form. If anyone knows a better polling tool for next year let us know in the comments below, but it handled all the elements well enough, including mobile friendliness.