The hispanic market in the United States is more complex than most realize. This rich and diverse culture is more optimistic, more tech-savvy and more engaged than the average consumer. And it's growing in numbers while spreading geographically.
If you're a smart marketer, you'll want to know how to reach them effectively. If you're a not-so-bright marketer, you'll keep eating paste and won't do anything different.
Hispanic Market Insights is our next Speaker Series event, on April 10th. We've flown in Kalil Vicioso from New York City to talk about such fascinating trends as hybriculturalism. Rebecca Lambert will add a local perspective tuned with insights informed by real data. All facilitated by Patty Morás.
It's also our first event with our regular Signature Cocktail sponsor, Hand Crank Films, providing a South American rum punch for your enjoyment.
Sounds like we're all set for a great evening.