Our Communications Director, Luis Antezana, reports on what it's like to be an ADDY judge, and exemplifies how being involved in the AAF grows your network, your experiences, and your opportunties…
The American Advertising Awards.
Judging people’s creative work.
All things I really enjoy.
That’s what was in store when I agreed to serve as a judge for Las Vegas’s ADDY Awards last weekend.
The details that go along with the premise of such an experience just sweeten the deal:
Air travel. Meeting new people. Establishing a team dynamic. Experiencing creative in another market. Rewarding great work. Revisiting, respecting, and upholding professional standards.
Serving the American Advertising Federation.
Eating somewhere new on someone else’s dime.
It all started as strangers introducing themselves at the Western Region Conference at Snowbird resort last fall. As anyone who’s sat with the same people through a weekend of seminars knows, you develop a gut feeling for someone’s capacities. And whether you’d like to ever see them again.
While I’ve told myself their original choice must have backed out, I was honored to receive the call from AAF Las Vegas. Their hospitality was gracious and the process went amazingly smoothly. My fellow judges were true pros, and fun to hang out with, both during and after judging. (Enough said on that part).
Winning an American Advertising Award can make a career, or cap one off, so agencies submit their very best work, hoping for that special recognition. Viewing others’ creative is always simultaneously humbling and inspiring. To judge it is truly a privilege.
Congratulations to the 2018 winners!