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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.


Silver Medal 2016 Winner

At each ADDY event we bestow the Silver Medal Award upon a local industry great whose career grew bigger than the work. Someone who affected lives, not just through the results of their work but in how they performed it. Silver Medal Award winners are the shining examples of who can hope to be.



AAF Seattle is excited to announce the recipient of the 2016 AAF Silver Medal Award, a man who Tracy Wong calls the most important person at WongDoody: John Schofield.

John’s selection was unanimous this year, for both his professional and personal contributions to the Seattle advertising community. He has been long recognized for his great work and how he brings a tremendous sense of humor to advertising.

After 7 years as a copywriter at McCann Erickson and now nearly 17 years as a CD at WONGDOODY, he is still turning out great work and making life easier and much more fun for others..

John has not only helped to bring to life some remarkable creative at WONGDOODY, but has done so with endless courage and unwavering optimism and humor. The AAF Seattle Silver Medal committee summed up both John and his work with a word: “inspiring.”

Now it is time to congratulate John!

If you count yourself among the many friends, clients, colleagues, and fans of John Schofield, we’re offering you the opportunity to express your thanks.

Celebrate John’s inspirational career by purchasing a congratulatory ad in this year’s Seattle ADDY Award Winners Book.

All proceeds from advertising sales will go to sponsoring our Seattle Student Award winners at the National American Advertising Awards show.

Each year, Seattle students submit amazing work that deserves national recognition. Unfortunately, because they are not yet established, the cost of going to a national award show bars them from participating. Imagine winning an award for your hard work and accepting it on stage surrounded by and in front of the industry’s best. Plus, the national advertising community gets a look at all of the cool stuff happening here in Seattle.

Proceeds from your advertising purchase, along with 100% of your regional colleague’s purchase, will go toward covering airfare, hotel, food, and award show tickets. The average cost to send one student to the national ceremony is approximately $1000.

Our goal, with your help, is to send all of Seattle’s student winners on to national glory.

Your ad will appear in the 2016 Seattle ADDY Awards Winners Book, along with other tributes and congratulatory ads. The deadline for the congratulations ads is Friday, February 26, 2016 at 5pm. Creative development and design are the responsibility of the advertiser. AAF Seattle reserves the right to deny placement, though we have a very high tolerance (and appreciation!) for creativity.

Reserve your space now! Help send Student ADDY Award Winners to the Nationals!
Rates for a full page ad is $750 and $500 for a half page ad. To reserve your space, please email with your name and contact info. We will send you the additional details about ad specs and payment information for your ads.

Attend John’s Big Night

John will be recognized by his peers and receive the AAF Silver Medal at the 2016 Seattle American Advertising Awards Gala scheduled for Thursday, March 24 at the Bell Harbor Conference Center in Seattle. Ticket info will be available soon on out event page.

Thank you for sharing your love with John, and for your support of AAF Seattle and the American Advertising Awards.

So Whose Career Deserves The Spotlight?

Think of those whose impact on the community surpassed the work they performed in an office, whose achievements pushed the industry standards and set new bars for excellence. Nominate those outstanding contributors for the 2016 AAF Silver Medal Award. Simply submit your nomination below.

previous Silver Medal Award winners:

  • Larry Asher–2015
  • John Brown–2014
  • Bob Peterson–2013
  • Ron Elgin–2012
  • Tracy Wong & Pat Doody–2011
  • Jim Copacino–2010
  • Dick Hadley–2009

About the Award

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.  Each year, our AAF chapter bestows this honor upon an outstanding member of the Seattle advertising community.

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