Back sometime in late 2011, when the American Advertising Federation suggested all affiliate clubs adopt their naming system, Ad Club Seattle saw that as a great opportunity. We didn't just rename, we rebranded and rededicated ourselves to connecting our members and sponsors with creativity everywhere it exists in Seattle, not just in the ad business.
At the same time, we've been Ad Club Seattle since 1909. So while we'll call ourselves AAF Seattle, we'll still answer to Ad Club Seattle. Or Big Papa.