Please join us in congratulating Natalie!

Natalie Gossett was born and raised in Maui and, after attending college in Washington, went on to build a 25+ year career in the Seattle marketing community.

Today, Natalie is the co-founder and president of Hunt Marketing Group, a full-service agency known for its strength in direct and performance-driven marketing. Under her leadership, HMG has partnered with brands across healthcare, travel, financial services, higher education, helping to turn strategy into measurable results and building long-standing client relationships along the way.

Over her career, Natalie has worked across a range of B2B and consumer brands, including Hewlett-Packard, Microsoft, American Airlines, Kaiser Permanente, Holland America, BECU, VMware, Exclusive Resorts and Omni Hotels. Prior to launching HMG, she held roles at Bozell, FCB and DDB, which helped build the foundation for her focus on integrated, results-oriented marketing.

Outside of work, she enjoys time with her family—including her two school-aged kids, Ellie and Will—as well as traveling, reading, volunteering, and time with friends.

The 2026 AAF Silver Medal Award Winner:

Natalie Gossett

The AAF Silver Medal Award annually honors bodies of work amassed by the most talented members of Seattle’s advertising community.

This year’s award was presented as part of the American Advertising Awards Gala on April 23rd, allowing the creative community’s most accomplished stars to shine in front of their colleagues.

The Silver Medal Award recipient is selected by a panel of past recipients based on the following criteria:

Contributions to their company. The recipient must have successfully led an ad agency, advertiser, media outlet or advertising service in the Seattle area.
Creative ability. No matter which discipline they’re in, the recipient must have worked to raise standards in the advertising profession.
Contributions to the advancement of advertising. The recipient must have worked to increase the stature and raise the standards of the advertising profession.
Contributions to the community. The recipient should be actively involved as someone who gives back to the community.