Hispanic Market Insights: Recap

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A great crowd turned out for a great event. We're proud to have presented such valuable content while expanding the reach of our community. We hoped you enjoyed the subject and the company--and our new ongoing Speaker Series venue, the Pike Place Market Atrium Loft.

Thanks to Patricia Morás for moderating and Kalil Vicioso and Rebecca Lambert for their fascinating reports on the state of what has overwhelmingly been shown as a growing, complex market of eager consumers, social participants, and cultural remixers.

Let us know what you thought of the event in our short survey.

Hybriculturalism. It's a Thing. Find Out More.

Thursday, April 10th, 6:00 p.m. at Pike Place Market Atrium

The hispanic market in the United States is more complex than most realize. This rich and diverse culture is more optimistic, more tech-savvy and more engaged than the average consumer. And it's growing in numbers while spreading geographically.

If you're a smart marketer, you'll want to know how to reach them effectively. If you're a not-so-bright marketer, you'll keep eating paste and won't do anything different.

Hispanic Market Insights is our next Speaker Series event, on April 10th. We've flown in Kalil Vicioso from New York City to talk about such fascinating trends as hybriculturalism. Rebecca Lambert will add a local perspective tuned with insights informed by real data. All facilitated by Patty Morás.

It's also our first event with our regular Signature Cocktail sponsor, Hand Crank Films, providing a South American rum punch for your enjoyment.

Sounds like we're all set for a great evening.

December Events: This Is How We Do It

This month we’ve got two events that pretty much reflect how we like to operate: a little bit of smart mixed with a little bit of sassy.

First up, our annual Jingle & Mingle, co-hosted with AIGA Seattle, at Melrose Market Studios on December 11th. We're again featuring our local designer showcase so you can gift creatively while supporting small creative businesses. Of course we've got food, and this year our holiday cocktail is sponsored by Hand Craft Films and poured by sponsor Shake Bartending. Throw in our ugly sweater contest complete with prizes, raffles and holiday photos by David Speranza, and you've got yourself a fun evening that probably tops whatever survived as your corporate holiday party after those budget cuts. That's the sassy part, by the way.

Register here

The smart part is our next Speaker Series, co-hosted with PSAMA, December 19th, at Seattle Public Library. TEDx speaker and author David Burkus will talk about "The Myths of Creativity" It's our first morning session, and to sweeten the deal we're giving members in attendance a free copy of the book, while non-members can buy it at a reduced price. Plus pastries and coffee, of course.

Register here

We hope to see you out this month!

Update

on 2013-12-15 02:00

Pics from the Jingle & Mingle are now available on Facebook and Flickr. Thanks again to David Speranza!

Update

on 2013-12-21 08:07

Pics from the David Burkus event are now available on Facebook. Thanks to Bianca Jessica!

Speaker Series: Content Is Your Brand

Digital Kitchen CEO Bill Fritsch addresses the panel

Last night we assembled a panel of local content experts at Makerhaus in Fremont for a discussion about a topic that's on the tips of everyone's tongues and fingers: content. Digital Kitchen CEO Bill Fritsch served as moderator, with Kelby Johnson of Seattle Wunderman Network, Brian Saftler of Internet Explorer, Andrew Grinaker of POSSIBLE, and Lisa Phelps Dawes of Loop providing the wisdom, keeping a full house of attendees engaged and enthused. We're not kidding—the conversation probably could have gone on all night.

We hope to post a Storify entry going into a little more detail about the content of the event. Until then, check out some of the pics from the event on Facebook. Panelist bios on Lanyrd. #AAFContent social stream on Tagboard.

Thanks to sponsors Sparkle Donkey tequila, Postmates, MakerHaus, Local Craft Tours, and Print NW.

Women in Creativity: Follow-Up

Panelists Kerry Antezana, Mary Knight, Mary Olson, Laurie Fritts, and MC Hilllary Miller

We had an amazing night Wednesday with a packed house that came not just to hear our panel but to engage with them and with each other.

An event like this generates a lot of interest in the topic, the panelists and the attendees, as well as some great social activity that used our #AAFWomen hashtag. We've assembled all kinds of relevant and hopefully interesting information into our Storify entry.

If you attended, we'd love your feedback in our short survey.

Speaker Series: Women in Creativity

6:00 p.m., Wednesday, February 27th at Hotel 1000.

Women are a huge part of the workforce in the creative services industry yet recent reports indicate that for all their effort and accomplishments women are dramatically underrepresented in power positions, making up just 3-4% of agency creative leaders.

We've assembled some of Seattle's successful creative women who have been there and done that to tell us about their hiccups and accomplishments as they have navigated their careers in the industry.

Join us for an honest discussion about topics including:

• Why is it important that women have better representation in the creative departments of advertising agencies?
• What keeps women from getting into the creative side? Does the perception of a men's club mentality keep them out?
• Do you have to be a bitch?
• Is motherhood a career killer?
• Are we in this together?
• Women can't do this alone. How can men help?

Panelists:

Mary Knight - Executive Creative Director, Hydrogen

Kerry Antezana - Creative Director/Copywriter, Freelance

Mary Olson - Brand Director, Seattle University

Laurie Fritts - Creative Director/Copywriter, Freelance

MC:

Hillary Miller - VP, Global Strategic Services Director, Wunderman

Speaker list for AAF Seattle Speaker Series: Women in Creativity on Lanyrd

Prizes!

We'll also be holding a raffle for great prizes from our sponsors, including an acupuncture session from Blissful Healing Arts, a full hair treatment from Savoir Faire, and a dozen custom thank you notes from Farewell Paperie.

Agenda:

6:00-6:30 - Cocktail hour

6:30-7:45 - Host-led panel discussion

8:00-9:00 - Networking and socializing

Cost:

$10 - AAF Seattle Members

$20 - Non-members

$30 - Door

Light food is included in the ticket price. Cash bar available.

Links:

RSVP on Facebook

See related links, videos, tweets and panelist info on Storify

Tweet and Instagram with #AAFWomen to be included in the Storify and social stream

Let your social contacts know your plans to attend on Plancast

Get event info and track panelists, the MC and us with Lanyrd

Sponsors:

Farewell Paperie, Savoir Faire, Tacoma Rainiers, and Blissful Healing Arts.

Speaker Series: Untangling Social Media Analytics

We've got a huge event planned for Wednesday, January 23rd, at leading local social media agency Banyan Branch.

Come for a discussion about making sense of and opportunities from all that social data you've got piling up. Whether you're a seasoned analytics vet or you're struggling to make sense of it all, there will be plenty of gems to take home and execute.

Panelists include data experts from analytic tool providers Sysomos, Radian6 Marketing Cloud, Traackr, and Simply Measured, all moderated by Banyan CEO Dave Hanley.

Light apps, beer and wine will be provided by catering sponsors Metropolitan Market Catering and Shake Bartenders.

More info and tickets: http://j.mp/AAFAnalytics

Update on 2013-01-25 00:44

Thanks to everyone for their participation in pulling off a great evening! Please help us improve our events by filling out our super short survey (only two required questions) on our Facebook page. (Use this link if you're on a mobile device).