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Seattle
United States

(425) 280-1968

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

Blog

This is the pulse of AAF Seattle. What we’ve done, what we’re thinking about, what’s coming next. Tune in here for the latest scoop.

Filtering by Category: Events

Recap: Trending Now (and Later): Social Media & Creator Economy Insights for 2025

AAF Seattle Administrator

AAF Seattle brought together an inspiring group of creatives, marketers, and innovators for “Trending Now (and Later): Social Media & Creator Economy Insights for 2025.” Held at the beautiful Copacino Fujikado office, the evening explored the ever-evolving world of digital storytelling, social strategy, and the future of the creator economy.

The night kicked off with energetic networking and community building, followed by a compelling panel moderated by Emmalynn Cortes Ellendt of The Creative Edition Podcast and Forbes. Panelists Kelley Myers (Autodesk), Sophia Pollock (TikTok Shop), and Rudy Willingham (Creative Director & Content Creator) shared timely insights into emerging trends, the evolution of e-commerce, and the power of authenticity in digital storytelling.

From brand innovation to creator-led commerce, attendees left with actionable takeaways and a deeper understanding of what’s next in the social and influencer space.

Special thanks to our generous event sponsors Creative People and Copacino Fujikado, and to our dedicated Events Director Bianca Urbina for leading the charge. We’re grateful for our all-volunteer board of directors — Valentina Gomez Bravo, Andy Farnum, John Line, Maria Schnepf, Laura Murdock, and Cindy Pennington — for making events like this possible.

If you missed it, stay tuned — we’ll be sharing all upcoming events soon. And as always, we invite you to join the conversation as we continue to build and support Seattle’s vibrant creative community.


Enjoy the event photos courtesy of Michael Patrick Hoyle, Bianca Urbina and Hannah Crossman.

Western Regional Conference Roundup

AAF Seattle Administrator

Your trusty board recently took Reno by storm in hopes to double our revenue and advertising brain power at the AAF Western Regional Conference. Now that they've all recovered from the whirlwind of experts, seminars, buffets and lounge singers, we asked them to share their thoughts and things they learned at the conference. 

AAF Seattle board and friends

AAF Seattle board and friends


Martin McGee, President

What I wanted to get out of this conference was to network with other clubs in the region to see what is and is not working for them. I want to get ideas to implement in Seattle and possibly provide ideas for other clubs to try.

My priorities coming out of this conference are around planning for the clubboth short and long term. While the club has goals identified for the current year, I would like to develop a multi-year strategic plan.

The ever photogenic Martin 

The ever photogenic Martin 


Mark Kurtz, Diversity & Multiculturalism

AAF Seattle is a force in the Western Region. We have the foundation in place to grow. The landscape of the term "advertising" is expanding to include many forms of marketing and we need to flexible in order to cater to the needs of our members.

This conference reinforced the responsibility we have as advertising and marketing professionals to elevate our work to the highest level. Numerous examples were given throughout the conference that rely on the many skill-sets that AAF Seattle represents—especially around creative storytelling and how to connect audiences to those key messages in a meaningful and relevant way. The collective work that our members produce has the ability to impact billions of people and this is a great industry to represent.

Mark puts his lucky charm to the test

Mark puts his lucky charm to the test


Charlotte Boutz, Vice President & Programs

I love to hear what other clubs are doing—both their success stories and their challenges. Each market is so different, so clubs approach serving their communities differently, but there’s still a lot to learn and share. 

The Reno team did a great job producing “bonus” content that was not directly related to the business of the organization, but helped open our minds and keep the energy level up. I was especially inspired by the team at Goodby Silverstein & Partners sharing the NBA Jingle Hoops campaign, and Jonathan Woytek from Pereira & O'Dell on the Skype Stay Together campaign. Beyond the concept development, which was incredibly powerful in both cases for different reasons, the creative problem solving that these teams pulled off throughout the production processes was jaw dropping. What a fun pair of reminders of why we’re in this business, and what it takes to tell a good story well.

Charlotte enjoys the Reno nightlife

Charlotte enjoys the Reno nightlife


Audrey Berglund, American Advertising Awards

I always look forward to networking with other ADDY chairs and figuring out best practices based on their experiences. It’s a great place to share ideas and gain support.

This conference served as a great kickstart to this year’s American Advertising Awards. I got a lot accomplished in the way of event timeline, budgeting and committee building. I definitely have a plan of attack moving forward and am set up to run effective committee meetings.

Audrey strikes up a convo with the locals

Audrey strikes up a convo with the locals


Cindy Pennington, Executive Director

I want our membership to know that your elected board desires to learn more about growing and promoting the advertising industry in Seattle. They want AAF Seattle not just be relevant to the agencies, but to the businesses, vendors and clients in the Seattle area.

Cindy takes in the sights

Cindy takes in the sights


Nik Amar, Advertising Education

I got some great ideas for programs from other clubs. It's a priority for me to work with the board to create greater, more bombastic membership drives, considering how essential membership is to the survival of our club.

Our club is large and diverse in membership and behavior. Members can take an active role in our club’s future through regular attendance and simply meeting and suggesting things to the board (not to mention volunteering).

Nik explores Reno's culture

Nik explores Reno's culture

Market Insights - New Name, Refined Offering

AAF Seattle Administrator

IMG_0290.JPG

You may have noticed a slight change in the name of our panel and speaker-focused events. What used to be called our Speaker Series is now Market Insights. The spark came from our new ongoing venue for these events, the Pike Place Market Atrium Loft. Get it: educational events at the market, about marketing topics… I know, right?

But seriously folks… what started as a pun actually represents an upgrade in the perceived offering, from a slightly vague speaker event to more specific and relevant educational content.

This also allows us to consolidate from individual event-specific hashtags to one hashtag, #AAFInsights, that will span all the Market Insights events, providing an ongoing repository of social content from the series, including all the tweeted nuggets of wisdom from our speakers.

We're thankful for the great crowds at our events who inspire us to always look for ways to improve.

Don't miss our next Market Insights event, Distilling a Brand, June 19th.

We Got PMIP at After Hours: POSSIBLE

AAF Seattle Administrator

PMIP means People Make It Possible. Our After Hours at POSSIBLE showed that to be true, with a great crowd turning out for some networking and catching up with colleagues in the Z|Bar. We love that each of these events brings in a fantastic mix of new people, a cross-pollination of creatives to keep things fresh.

Special thanks to Hand Crank Films for the PIMMs, er, PMIP cocktails!

Check out the #AAFterHours social stream.

Full photo album on Facebook.

Hispanic Market Insights: Recap

AAF Seattle Administrator

A great crowd turned out for a great event. We're proud to have presented such valuable content while expanding the reach of our community. We hoped you enjoyed the subject and the company--and our new ongoing Speaker Series venue, the Pike Place Market Atrium Loft.

Thanks to Patricia Morás for moderating and Kalil Vicioso and Rebecca Lambert for their fascinating reports on the state of what has overwhelmingly been shown as a growing, complex market of eager consumers, social participants, and cultural remixers.

Let us know what you thought of the event in our short survey.

Hybriculturalism. It's a Thing. Find Out More.

AAF Seattle Administrator

Thursday, April 10th, 6:00 p.m. at Pike Place Market Atrium

Thursday, April 10th, 6:00 p.m. at Pike Place Market Atrium

The hispanic market in the United States is more complex than most realize. This rich and diverse culture is more optimistic, more tech-savvy and more engaged than the average consumer. And it's growing in numbers while spreading geographically.

If you're a smart marketer, you'll want to know how to reach them effectively. If you're a not-so-bright marketer, you'll keep eating paste and won't do anything different.

Hispanic Market Insights is our next Speaker Series event, on April 10th. We've flown in Kalil Vicioso from New York City to talk about such fascinating trends as hybriculturalism. Rebecca Lambert will add a local perspective tuned with insights informed by real data. All facilitated by Patty Morás.

It's also our first event with our regular Signature Cocktail sponsor, Hand Crank Films, providing a South American rum punch for your enjoyment.

Sounds like we're all set for a great evening.

Eventbrite - Hispanic Market Insights

2014 American Advertising Awards Recap

AAF Seattle Administrator

Well, That Was Fun!

The 2014 American Advertising Awards Seattle was held March 19th at Bell Harbor International Conference Center.

We had a great night! Thanks to all the attendees, sponsors, winners, and our great volunteers!

Check out our compilation of the night's tweets, pics, and vids. See the entire social stream at #SeattleADDYs.

There isn't enough time for winners to give speeches during the show so we asked them to post their thanks to Instagram as videos. See the hilarious results here.

Download a PDF of the ADDY show book.

All our event photos can be found on Facebook, and the photobooth pics are on Usnaps.

Let us know what you thought of the night in our short survey.

Show MCs: Sisters of Perpetual Indulgence

Musical Guests: The Flavr Blue

This year’s AAF Silver Medal Winner: John Brown

ADDY Judging Weekend 2014

AAF Seattle Administrator

Our new ADDY chair, Audrey Berglund, reports on the events of this past weekend:

"Judging for this year’s American Advertising Awards Seattle took place February 7-9 in the Bertha Knight Landis room at Seattle City Hall. Our five judges reviewed a record amount of entries. Naturally, they had many tough decisions to make. Thanks to our judges who came from all over the country to spend the weekend looking at Seattle’s best advertising work!"

Find out more about our judges on our ADDY Judges page.

Chalk Talk: Super Bowl Ad Replay 2014 - The Recap

AAF Seattle Administrator

Chris Cashman, Erin Kelley, Zach Huntting, Alison Tintle, Trish Cox, Matt McCain

AAF Seattle and PSAMA hosted our annual review of Super Bowl ads Thursday, February 6th, at Impact Hub Seattle. This year's expert panel of Erin Kelley (POSSIBLE), Zach Huntting (Crown Social), Alison Tintle (Seattle Wunderman Network), Trish Cox (T-Mobile), and Matt McCain (WongDoody) delivered another evening of crack observations, unique insights and tweetable witticisms, all under the clever direction of our MC, Chris Cashman from KING 5 TV's The 206.

In addition to our ad industry veterans, we always try to feature someone from the brand side of things. This year we were fortunate to have Trish Cox, VP of National Advertising and Brand for T-Mobile, who provided her own perspective on the creation of T-Mobile's three Super Bowl ads.

Redhook Bewery returned as our beer sponsor, loosening up our crowd with Audible, Redhook, and Longhammer on tap.

For a more detailed play-by-play check out our Storify compilation of all the Super Bowl ads along with the top tweets and pics from the evening and during the game.

Find out more about our panel and host on Lanyrd.
See all the pics from the event on Facebook.
If you attended the event, we'd love your feeback in our short survey.

Update on 2014-03-12 20:08

Conor Gentes, Senior Account Executive at Seattle Wunderman Network, wrote a great summary of the event for their blog. Thanks again for lending Alison for our panel!