Market Insights: 2019 Trend Forecast
- CDK Global 605 5th Ave S #800 Seattle, WA 98104 (map)
What’s ahead for our industry in 2019?
Let’s ask the strategists (like we always do).
Seven of our city’s best will cover all the angles, from brand to creative to experiential, mobile, social, and more in a lively and lighthearted panel discussion.
Get a headstart on your next project, an edge on your competition, and begin 2019 with some clarity.
Beer, wine, and light eats included!
Integrated Communications Strategist
Luis creates narratives that enable awesome content for brands. Using a combination of brand, creative, content, and social strategies, he shapes the stories that differentiate, raise interest, and incite action for clients that have included Under Armour/TB12, T-Mobile, AT&T, Dell/EMC, Microsoft, Intel Security, Seattle’s Best Coffee, and Blue Nile, while working at MRY, Creature US/UK, Methodologie (now Digital Kitchen), and others. Ultimately he’s motivated by creating intersectional opportunities for all people to grow, whether through discovering new ideas online or connecting with each other in real life. He’s also Vice President of AAF Seattle, Director of Community Relations for Startup Week Seattle, and Co-Founder of Seattle Creative League.
Director, Creative Strategy
Nathan Young is a digital marketing expert with a strong advertising background and a sharp hairline. As the Director, Creative Strategy at CROWN, Nathan leads a multi-disciplinary team to develop strategies, build out creative campaigns and drive performance marketing for leading US brands. Over the past 8 years, Nathan has had the opportunity to help top brands handle tough digital marketing challenges including Dell, Zillow, Microsoft, Amazon, AXS, and Booking.com. Nathan is a staunch advocate for diversity and inclusion, and works with the American Advertising Federation, HERE Seattle, and Social Venture Partners to promote diversity in the advertising, technology, and non-profit industries respectively.
The Insight Inn
Megan has over a 15 years of experience as a strategist and researcher, working to uncover human truths and transforming those truths into tangible business and marketing strategies. Before starting her own qualitative research and strategy business, she worked at advertising agencies like Hill-Holliday, DDB, and McCann, working on brands such as Wendy’s, McDonald’s, Capital One, Valvoline, Dunkin’ Donuts, and Chili’s. In the 5 years since she started The Insight Inn, she has been proud to serve varied clients such as AT&T, Redfin, LinkedIN, Jamba Juice, and the University of Washington Medical Center among many others. In 2014, Megan was the winner of the International AdMap Prize for her essay titled “The Age of Less,” which is available for download on Warc.com. She also was an invited speaker at the 2014 “Planningness” conference and the 2016 “3 Percent Conference.”
Associate Director, Strategy
Jeff Hasen enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted. Over the last decade, he has become one the leading marketers, strategists, and voices in mobile and emerging technology. His third book, The Art of Digital Persuasion, will be released this spring.
For the past 15 years, Ann has been a researcher, strategist, and armchair anthropologist to brands large and small looking to build stronger connections with their audiences. Leading the research and insights practice at Phinney Bischoff, she is obsessed with finding the white space between what people say versus what they mean, and translating that information into compelling brand stories. Her work has led to positive outcomes for brands like BECU, Premera, Downtown Seattle Association and Mercer Island Center for the Arts. She is a TEDx speaker (video coming soon!), a graduate of Leadership Tomorrow, and has a B.A and M.A. in English from DePaul University.
Greg is a seasoned business and marketing leader who brings over 25 years of both client-side and agency experience with brands such as Microsoft, T-Mobile, Target, and Hulu. He is an agency veteran, leading global teams from Razorfish, Wunderman, and now Rational. Greg is highly effective at developing efficient, creative, and innovative, advertising and integrated marketing communications through a very collaborative approach, while driving growth through strategy, brand and digital marketing, and performance media.
Director of Design & Analysis
Pacific Market Research
With a tenure in marketing research that stretches over the last twenty years, Chelsea has discovered that research is not only a science, but an art, and that the combination of these two disciplines allows research to go beyond data and numbers to deliver insights that drive impactful change. Chelsea has been the driving force behind over 1000 marketing research projects, and has managed and implemented over 10 million dollars in marketing research dollars. Chelsea is focused on the evolving research methodologies that study the intersection between stated consumer behavior and actual modeled behavior in real world settings in order to accurately predict the performance of the marketplace when changes in the marketing mix are introduced.
Use #AAFInsights to add your pics to the stream
RSVP on Facebook to invite your friends keep up with event-related news