ACT Theatre is gearing up to premiere the play Daisy, which is about the advertisers who created the Lyndon B Johnson commercials during the 1964 Johnson / Goldwater presidential election; the first of the negative political advertising campaigns. The “Daisy Girl” commercial is the most iconic of these ads despite the fact that it only aired one time. Playwright Sean Devine has worked closely with Sid Myers (DDB) and the son of Tony Schwartz to tell the story behind creating the ads that would forever change political campaigning. The “Daisy ad” has recently popped up again in various news features (highlighted in press release) and all over social media as it speaks directly to the state of our upcoming presidential election. This play could not be more perfectly aligned with American politics today
AAF Seattle members will be receiving an email with a special 20% off ticket rate, and a special advertising industry event has been arranged after the Friday, July 15th, performance with a paneled discussion including Mr. Sid Myers, Anton Schwartz (son of Tony Schwartz), playwright Sean Devine, director (and ACT’s Artistic Director) John Langs, and renowned ad man, Ron Elgin.
Tickets can be purchased online at www.acttheatre.org, by phone at 206-292-7660, or at the ACT ticket office at 700 Union Street.