Agency Insights: Rational Interaction
- 1201 Third Avenue, Suite 5200 Seattle, WA, 98101 (map)
Level Up: Marketing in the Billion Dollar Esports Industry
Join our inaugural Agency Insights with a peek inside Rational Interaction, who'll provide both a casual industry mixer and a panel discussion focused on what esports means to marketers and business leaders, all with breathtaking views from their fun space on the 52nd floor of the former WaMu tower.
Gaming industry professionals will help define:
- What esports is and why it’s relevant
- Who the audience is and why they’re so valuable
- The always-on esports media ecosystem
- How to drive bottom-line business results in this space
Beer/wine/light food included
Audience obsessed, data-driven marketer living and breathing all things gaming and esports. Holder of a master’s degree in integrated marketing from Northwestern University and currently ranked in the top 1% on PlayerUnknown’s Battlegrounds on Xbox.
Emphatic Thinking is a consulting agency focused on solving go-to-market problems and improving how organizations understand their audiences and the ways those audiences process messages. Their clients include some of the biggest names in technology, as well as some of the really interesting start-ups.
Ken holds a PhD in Communication, and has taught courses in persuasion, research, communication and media studies. He served on the faculty of the University of Washington’s Communication Leadership Program, where he taught courses on digital disruption, gaming and engagement, and the analysis and assessment of network health. His own academic research focuses primarily on media ecology, or the role that different media combinations have in shaping psychology, social norms, and belief.
Paid Social Strategist
Amanda was running social media campaigns before it was cool, or even a profession. She is dedicated to staying on top of the ever-changing social landscape and executing strategies that integrate organic, paid, and influencer partnerships. Her client work spans luxury retail, editorial, tech and gaming—proving any brand can be social in her experienced hands.
Brian Ekberg is the community manager for the Forza Motorsport franchise, and joined the Turn 10 Studios team in 2010. An 18-year veteran of the videogame industry, Brian previously worked as senior editor and video host for GameSpot.com. He currently directs community operations and communications for the Forza franchise and serves as a host/analyst for Forza’s official esports program, the Forza Racing Championship.
5:30pm - Casual mixer
7:00pm - Panel discussion begins
8:00pm - Networking
8:30pm - Off to nearby bar…?
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