PSAMA and AAF Seattle are proud to present David Burkus, author of bestseller The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.
We tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
Why are some people consistently creative and others strikingly unoriginal? David considers the various myths of creativity and offers well-researched facts, case studies and practical implications in their place.
This special morning event is co-hosted by PSAMA and AAF Seattle. Members of both clubs will receive a complimentary copy of the book. Additional copies of the book will be available for all attendees for the special reduced price of $12.50. Coffee and baked goods will be served. Join us and gain a better understanding of how to unleash the creativity in yourself and others.