Join us for an in-depth American Advertising Awards 101 Webinar led by Andy Farnum and Cindy Pennington, Seattle's American Advertising Awards Co-Chairs, designed to help you understand everything you need to know about entering and succeeding in the AAAs.

Whether you’re a first-time entrant or a seasoned creative, this session will walk you through the entire process and give you a behind-the-scenes look at what it takes to bring home gold. In this webinar, we’ll cover:

What are the American Advertising Awards and why they matter:

Learn how the AAAs celebrate the best in creative excellence and why participation can elevate your work, your career, and your club.

How to enter through the OpenWater portal:

We’ll provide a clear, step-by-step guide to help you navigate the submission process with confidence.

How judging works:

Take a backstage look at what judges see, how entries are evaluated, and what makes a winning piece stand out.

Frequently Asked Questions:

We’ll address common concerns and clarify details to help you avoid last-minute confusion.

Open Q&A Session:

Bring your questions! Andy and Cindy will be answering live to ensure you’re fully prepared for this year’s competition.