Advertising has always been about storytelling. Now, new technology is allowing us to create uniquely immersive experiences that can transport audiences into fully realized worlds of our making. We're showcasing the technology behind the next big thing in media, and talking with virtual world visionaries about how they've harnessed VR, AR, and Immersive Video to wow audiences and deliver value like never before.
What's the difference between competing tech? Where is this technology headed? How can leading agencies, big and small, leverage this new technology to benefit their clients?
Learn about all this and more from the most innovative technologists and creatives at the forefront of this emerging medium in this imaginative and informative panel discussion.
- Brian Marr, Chief Strategy Officer, Smashing Ideas; Associate Professor UW CommLead
- Riccardo Giraldi, Principal Creative Director - HoloLens @ Microsoft
- Heather Raikes, Creative Director @ 8ninths
- Weston Vierregger, Sr. Creative @ HTC Creative Labs
- Sandy Cioffi, Festival Director @ SIFFX
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Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.