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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

Market Insights: Distilling a Brand

Events Calendar

Agency people may be a lot of fun but they're also professional. So are our regular events, ranging from panels of our industry’s best discussing hot topics to casual after-hours mixers where we basically goof off while we network.

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Market Insights: Distilling a Brand

  • Pike Place Market Atrium Loft 93 Pike St Seattle, WA 98101 (map)
Get Tickets

Seattle's a hotbed for the alcohol industry. Seems everywhere you turn there's a craft distillery opening or enjoying success, each with their own distinctive label and product—and usually some seriously devoted fans.

What does it take to build a successful brand in this competitive but rewarding market? And how can a brand grow from there?

Learn from the people behind some of Seattle's unique distilleries in this fascinating panel discussion that's sure to impart lessons that apply to any industry.

Of course, we'll have to taste their products to truly understand!
21 and over only for this special event.


Steve Hawley headshot

Steve Hawley
Director of Marketing
Westland Distillery

Kathy Humphrey headshot

Kathy Humphrey
Chief Marketeer
Copperworks Distilling Company

Nathan Kaiser headshot

Nathan Kaiser
2bar Spirits

Sven Liden headshot

Sven Liden
Black Rock Spirits


Andy Boyer headshot

Andy Boyer
Marketer, Writer - Social3i
Adjunct Lecturer - UW Foster School of Business

Full panelist and moderator bios available on Lanyrd.



6:00-7:00 - cocktails, get comfortable
7:00-8:15 - topic presentations
8:15-8:30 - Q&A
8:30-9:30 - socializing



Spotlight Cocktails from each of the distilleries will be provided by Hand Crank Films.

Light food also provided.


Use #AAFInsights to add your tweets, pics and vids to our social stream.

RSVP on Facebook to keep up with event-related news.

Stay tuned for a pre-event discussion with our panelists in our LinkedIn group.

Examples of public brand love for our distilleries on our Pinterest board.

Our list of all our event participants' web and social properties on Listly.



Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.


PrintNW logo The Creative Group logo
Platinum Sponsor Platinum Sponsor
Logo: Local Craft Tours Logo: The Seattle Times
Bartending Sponsor Platinum Media Sponsor


Hand Crank Films logo
Signature Cocktail Sponsor