If your brand was at a party, would it be the charmer surrounded by a crowd that’s hanging on every word it said? Or would it be the creepy lurker camped out by the dip waiting to overshare about its latest rash?
Give your brand a fighting chance and equip it with one helluva story. The kind of story that's worthy of earning media instead of buying it. A great story can give even the smallest brands a big voice.
Our panelists will share their approaches to creating experiences instead of just offers, engaging influencers in spreading the word, and how to take the big leap of putting a good story out in front of a brand.
PANEL
Aimée Damman is the Director of Marketing for Swansons Nursery in Seattle, Washington and the Editor-in-Chief of Swansons’ garden blog, Digging Deeper. She was brought into the marketing department to create a social media presence for the company and began working closely with Curator PR on the Grow With Us Project soon after. She currently manages Swansons’ marketing campaigns and social media, and organizes community projects and events. Aimée holds a BA from Sarah Lawrence college in NY and Master’s Degrees from the University of Wisconsin-Madison and the University of Geneva, Switzerland. She is passionate about edible gardening, photography, and education. When she isn’t obsessively checking social media you can find her in her vegetable garden, teaching French or sampling Seattle happy hour menus (and posting all about it on social media).
Aimée Damman, Director of Marketing
Amanda is an associate director of strategy at POSSIBLE. Her background combines psychology and abstract math, for a unique perspective on finding insights and crafting stories that are designed to inspire creative that creates an emotional connection. She grew up as a planner in the slow-moving world of pharma advertising, where she led the development of brand positioning and integrated campaigns for new brand launches. In the last 18 months at POSSIBLE, she has brought her hunger for insights and passion for creative inspiration to the faster-moving tech world, where she works across several Microsoft brands and business groups. Her first priority is ensuring that the voice of the customer is a part of every strategic and creative conversation. This kind of audience-first approach is especially relevant in the social and content-first campaigns that POSSIBLE and Microsoft have worked on over the past year.
Amanda Nicol, Associate Director of Strategy
With more than 15 years of digital marketing experience, Jen has worked with clients such as Microsoft, AT&T and Coca-Cola to evolve digital experiences with a data and customer driven approach. Jen's expertise and passions are closely aliJena creative agency that cares about results, where she is a Director of Marketing Sciences. Jen drives successful campaigns which have proven unprecedented media efficiency with application of the craft of meaningful and monetized creative insights. Prior to joining POSSIBLE, Jen has over 10 years traditional and digital media planning, buying and selling experience for clients such as Bank of America, Pacific Bell/Southwestern Bell, California State Lottery and Nissan. Jen's strategy is to use technology to expose data that uncovers expected and unforeseen actionable insights, all with a focus on optimizing efforts to achieve business goals. She enjoys making this happen for her clients every day.
Jen Anderson, Director of Marketing Sciences
Scott has been practicing PR for nearly 20 years. And no other term grates at him more than, “spin.” He’s always disliked it. People don’t build relationships—certainly not ones that last—by spinning the truth to each other. Brands are no different. Consumers are loyal to brands they trust, that are human, to those that create an experience rather than an offering. With this philosophy in mind, Scott founded Curator® to help brands build relationships with consumers in today’s highly complex marketplace of conversation.
Prior to Curator, Scott served as the SVP and Senior Director of PR for DDB Worldwide; overseeing the strategic development and execution of award-winning communications programs for major Fortune 100 companies and small development brands, alike.
Scott started his career as a television journalist before entering the world of agency public relations. He joined The Boeing Company in the mid-90s, and served as the international communications manager for Boeing’s commercial presence in Europe and the Middle East. From there, he joined Intel and led the PR efforts for its e-commerce initiatives.
Scott joined DDB in 2001 and proposed the formation of the Food Group shortly after. DDB PR’s Food Group has since worked with some of the nation’s most well known brands, amassed multiple awards, and launched complete start-up brands that have become household names.
Scott lectures at Central Washington University on the subject of social media and am a frequent speaker and panelist on the new face of PR.
Scott Battishill, Principal/Founder
MODERATOR
Andy Boyer has had a long career in the world of online marketing. In 1996, he joined a start-up called ProgressiveNetworks (later called RealNetworks) before there was such a thing as video on the internet. Later, he was a partner in one of the earliest social media agencies in Seattle, Spring Creek Group. He currently manages Social3i, a boutique agency helping companies transform their web presence into a Corporate Broadcast Network, and is an Adjunct Lecturer teaching classes on Entrepreneurial Marketing, Content Marketing and Online Marketing in the University of Washington's Foster School of Business MBA Program.
Andy Boyer, Adjunct Faculty, Solutions and Partner Marketing for thePlatform
AGENDA
6:00-7:00 - cocktails and mingling
7:00-8:15 - panel discussion
8:15-8:30 - Q&A
8:30-9:30 - more of the mingles
COCKTAILS
Beer, wine and light food will be provided.
SOCIAL
Use #AAFInsights to add your tweets, questions and pics to our social stream. RSVP on Facebook to keep up with event-related news. Stay tuned for a pre-event discussion with our panelists in our LinkedIn group.
ABOUT
Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.
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