If your brand was at a party, would it be the charmer surrounded by a crowd that’s hanging on every word it said? Or would it be the creepy lurker camped out by the dip waiting to overshare about its latest rash?
Give your brand a fighting chance and equip it with one helluva story. The kind of story that's worthy of earning media instead of buying it. A great story can give even the smallest brands a big voice.
Our panelists will share their approaches to creating experiences instead of just offers, engaging influencers in spreading the word, and how to take the big leap of putting a good story out in front of a brand.
Aimée Damman, Director of Marketing
Amanda Nicol, Associate Director of Strategy
Jen Anderson, Director of Marketing Sciences
Scott Battishill, Principal/Founder
Andy Boyer, Adjunct Faculty, Solutions and Partner Marketing for thePlatform
6:00-7:00 - cocktails and mingling
7:00-8:15 - panel discussion
8:15-8:30 - Q&A
8:30-9:30 - more of the mingles
Beer, wine and light food will be provided.
Use #AAFInsights to add your tweets, questions and pics to our social stream. RSVP on Facebook to keep up with event-related news. Stay tuned for a pre-event discussion with our panelists in our LinkedIn group.
Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.