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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

Market Insights: Unlocking Generational Codes

Events Calendar

Agency people may be a lot of fun but they're also professional. So are our regular events, ranging from panels of our industry’s best discussing hot topics to casual after-hours mixers where we basically goof off while we network.

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Market Insights: Unlocking Generational Codes

  • CDK Global 605 5th Ave S Seattle, WA, 98104 (map)

What Makes the Generations Tick and What Ticks Them Off?

The Complaints:

  • “I’m not their BFF, I’m their BOSS!”

  • “They ‘Live to Work’. I ‘Work to Live’ This job is not my life.”

  • “They send five-screen text messages. That’s not a text, it’s an email.”

  • “They want the title, but they don’t want to put in the time.”

For the first time in history six generations are colliding in family rooms and board rooms across the country. Each generation’s unique perspectives, values and approaches impact leadership dynamics, purchasing habits and the clients decision making processes.

Successful companies are expanding their capacities to understand and leverage their knowledge of the specific attitudes, values and beliefs that drive the decisions and influences the choices of each generation.

October’s Market Insights featured speaker, Anna Liotta, is here to guide us forward. An expert in generational dynamics, Anna engages audiences with her practical strategies for attracting, growing, and retaining top talent—and loyal clients—from every generation.

The Takeaways:

  • Powerful strategies for reducing generational conflict, confusion and costly missteps.

  • Profitable ways to decrease Millennial talent turnover and lost productivity.

  • Critical skills to transform generational obstacles into opportunities.

  • The essential communication blueprint leaders must have to lead, sell and serve across generations.

In Anna's Programs:

  • Leaders and managers learn new core tools and front-line techniques for leading and managing across generations.

  • Emerging leaders gain a nuanced understanding of the paths, protocols and politics they will need to navigate to thrive in the workplace and have the results and outcomes they desire.

  • Participants leave with specific actions they can apply immediate in their inter-generational communication, teamwork interactions and collaborative connections.

  • Managers, partners and team members learn how to work together more efficiently and profitably because they have a new understanding of how generational differences can be turned into opportunities not obstacles.

  • Business-owners understand how they can decrease the costly impact of turnover and lost productivity due to generational differences that are plaguing their bottom-line.

  • Audience members discover the growth opportunity in the multi-generational workplace mix and leave with ready-to-use actions that maximize each generations contributions.

Beer, wine, and Oktoberfest-themed light eats included!


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Earlier Event: September 27
2018 AAF Western Region Conference
Later Event: December 5
Not Your Company's Holiday Party