The nueva onda is here - are you and your organization ready?
We've entered a new era in cultural evolution, both in the US and globally. It’s about modernization through mutual influence as opposed to westernization.
Brands meeting this challenge will realize growth potential and foster deeper and more responsive relationships with consumers. The emerging hybrid cultural age is also going to open up fantastic creative opportunities for NPD and marcom.
Get the one up on your competitors from Kalil Vicioso and Rebecca Lambert, as they reveal sharp, new and telling insights into the dynamic, powerful, and desirable hispanic market in a fascinating discussion moderated by Patty Morás.
6:00-7:00 - cocktails, get comfortable
7:00-8:15 - topic presentations
8:15-8:30 - Q&A
8:30-9:30 - socializing
The evening's signature cocktail will be a South American Rum Punch provided by Hand Crank Films.
Festive snacks also provided.