Seattle Interactive Conference 2017
SIC is back—and we've got a discount for our readers.
The Seattle Interactive Conference is back this October 17+18 for another series of amazing keynotes, sessions, workshops, and community, all focused around what's current in creative content and led by top minds from Seattle and beyond.
As a SIC partner, AAF Seattle is offering our community $100 off a conference gold pass when using code AAFANDSIC17. Buy tickets here.
Register early for our city's must-attend conference of the year!
2017 National American Advertising Awards Winners Announced
Seattle represented well at the national ADDY Awards gala in New Orleans. Click through to see the glory.
One of the coolest parts of entering the American Advertising Awards is that the winning doesn't stop at the local level. Gold and Silver winners are eligible to compete at the District level (this year's results here), and those winners can move on to the national level.
This year's national competition was judged June 1st in Washington D.C., with the winners announced and recognized June 10th at the American Advertising Awards gala at the ADmerica conference in New Orleans. And boy did Seattle represent! Not only did we send several agency and student winners, but we took home an armful of awards, including two Gold ADDYs:
World Famous - Gold - Cinematography - Odesza - It's Only (feat. Zyra)
Wunderman - Gold - Integrated Media Public Service Campaign - Mountain Safety Research - Community Chlorine Maker
POSSIBLE - Silver - Integrated Advertising Campaign - Local - Consumer - The Summit at Snoqualmie - Office Rescue
POSSIBLE - Silver - Online/Interactive Branded Content & Entertainment - AT&T - Santa Live
Publicis - SIlver - Out-Of-Home Multiple Installations - Visit Seattle - Little Free Libraries
Tacoma Rainiers - Silver - Book Design - Tacoma Rainiers - Our House Is Your House
Wunderman - Silver - Data Driven Media - Microsoft - GamerCrest
Wunderman - Silver - Innovative Use of Interactive/Technology - Microsoft - Gamercrest
See the entire winners list, including the work for Best of Show, Judges Choice, and all Gold winners.
A huge congratulations to all the competitors and winners!
It's not too early to starting thinking about the 2018 American Advertising Awards Seattle. We will announce a call for entries in the fall for judging in February, with our awards gala in March 2018. Keep up the great work!
ADDY 2017 Event Recap
The Society came together to celebrate the best creative work in Western Washington.
This entry essentially duplicates the content on our main ADDY page, which has more photos.
Now that was a gala!
The 2017 American Advertising Awards Seattle was held March 16th at the Seattle Marriott Waterfront.
Cynthia Hartwig (R) with the AAF Silver Medal Award, presented to her by Mary Knight (L)
The Winners
Congratulations to the all the winners!
Special applause for Cynthia Hartwig, this year's AAF Silver Medal Award winner.
The complete Seattle winners list with both professionals and students is available in PDF format, sorted by winner's name.
Fill up that trophy case, you show-off! Contact us to order extra ADDY trophies.
The Book
The show book, designed by Isaac LeFever, is available in for download in PDF format.
We also have some extra hard copies. Contact us to order one or arrange a pickup.
The Social
Even though our underground location had little to no internet availability (%^&$@^!) we still had plenty of social sharing using #SeattleADDYs and #SeattleADDYWinner.
See our all our pics from the evening—and be sure to tag yourselves—on Facebook.
The Society
The noble, the strange. This year's theme transformed the familiar into the abstract, with a notion of civility, an eye for the celestial, and a parlance of wit.
The Society represents our city’s top creative minds. Those adroit renegades who catch out mediocrity and drive it from this gritty metropolis entirely. Who dare to think bold. Be badass. Cloaked in secrecy, with a penchant for deviousness, we The Society are here. Behind every striking idea. Quiet as a raindrop on Jupiter. Fighting the fight for sublime creativity.
The Sponsors
Big time things only happen with the help of big time friends. We're grateful for these companies who helped make this evening possible.
ADDY Judging Weekend 2017
Five experienced judges convened in Seattle to judge Western Washington's best creative work. They left impressed.
The weekend of February 10-12, we were honored to welcome the critical eyes and analytical minds of this year's ADDY judges:
Mark Sarosi - Anomaly, New York
Paul Roberts - BSSP, San Francisco
École Weinstein - Havas, Chicago
Larry Olson - Studio Lo, Boulder
Brett Singer - TBWA\Chiat\Day, New York
Each year it's a big deal to have real pros from name agencies in big markets come judge our region's work. And each year, Seattle, you rise to the occasion. The judges left duly impressed.
Special thanks to SVC—an AAF Seattle Gold Sponsor—and all the volunteers who gave an entire weekend to make everything possible.
Chalk Talk 2017 Event Recap
This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved. We've got pics and an embedded Storify of all the #AAFChalkTalk tweets.
Our annual Chalk Talk Super Bowl Ad review was held February 9th at 415 Westlake. This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved.
Thanks to Chris Copacino for moderating, to panelists Emily Cushman, Nick Gesualdi, Patrick Mazzotta, Patrick McKay, and Adam Nowak for their astute observations, to our drink sponsor, Hand Crank Films, for keeping us well lubricated, and to everyone who attended and tweeted and voted for making this always such a unique and cool experience.
See and follow our panelists on Lanyrd
Photos
See our Facebook photo album for more, and don't forget to tag yourself.
Voting Results
Our first interactive voting form gave us some idea of how our own audience felt about the ads.
Best: GoDaddy, Old Spice, Wealthsimple
Most Liked: GoDaddy, Aflac "Ski Patrol"
Divided: Intel, Sprint, T-mobile "Unlimited Moves"
Worst and Least Liked: Alfa Romeo "Dear Predictable," American Petroleum Institute
Our full voting recap gives more detail.
Twitter
Chalk Talk is a special event because it involves the audience at every chance. Your #AAFChalkTalk tweets entertain us during the game and inform our panel's discussion at the event.
Check out the tweets from Super Bowl week, from game time all the way through our event.
Survey Request
If you attended the event there's still time to give us feedback in our event survey so next year will be even better.