2018 National American Advertising Awards Results
Seattle agencies took home two Gold and four Silver ADDYs at the 2018 national competition!
The 2018 National American Advertising Awards were held June 8th in Chicago as part of the American Advertising Federation's AdMerica annual national conference.
We sent a few board members out to learn from their peers at the conference and to cheer on local entrants at the award show.
Entries begin their journey in local shows, with winners moving on to district competition, and those winners then compete at the national level. It's quite an accomplishment to be awarded at any level, but to get national recognition is truly significant.
Seattle made an impact again this year, winning multiple ADDYs including Golds for POSSIBLE and Indigo Slate, and a student Gold for Mariah Behrens.
Congratulations to all the 2018 winners from western Washington!
Gold: Cinematography
Indigo Slate • Bellevue
Microsoft - Microsoft Surface: Screen & Inking
Gold: Integrated Media Public Service Campaign
POSSIBLE • Seattle, WA
Lonely Whale Foundation - Strawless Ocean Campaign
Silver: Cinematography
Freeride Entertainment • Seattle
Samsung USA - Russell Westbrook: Driven
Silver: Public Service Ambient Media
POSSIBLE • Seattle
Lonely Whale Foundation - SuckerPunch
Silver: Movie Trailer
Freeride Entertainment • Seattle
Red Bull Media House - North of Nightfall Teaser Trailer
Silver: Voiceover
WONGDOODY • Seattle
Childhaven - The Extraordinary Normal
Student Gold: Magazine Design
Mariah Behrens, Seattle Central Creative Academy • Seattle
LOIS magazine
Student Silver: Website (Desktop or Mobile)
Alessia Pizzoccheri, Art Institute of Seattle • Seattle
Papier Machine Official Website
You can view the entire list of winners at the national American Advertising Awards site
Judging Las Vegas
Our Communications Director reports on what it's like to be an ADDY judge, and exemplifies how being involved in the AAF grows your network, your experiences, and your opportunties…
Our Communications Director, Luis Antezana, reports on what it's like to be an ADDY judge, and exemplifies how being involved in the AAF grows your network, your experiences, and your opportunties…
Vegas.
The American Advertising Awards.
Judging people’s creative work.
All things I really enjoy.
That’s what was in store when I agreed to serve as a judge for Las Vegas’s ADDY Awards last weekend.
The details that go along with the premise of such an experience just sweeten the deal:
Air travel. Meeting new people. Establishing a team dynamic. Experiencing creative in another market. Rewarding great work. Revisiting, respecting, and upholding professional standards.
Serving the American Advertising Federation.
Eating somewhere new on someone else’s dime.
It all started as strangers introducing themselves at the Western Region Conference at Snowbird resort last fall. As anyone who’s sat with the same people through a weekend of seminars knows, you develop a gut feeling for someone’s capacities. And whether you’d like to ever see them again.
While I’ve told myself their original choice must have backed out, I was honored to receive the call from AAF Las Vegas. Their hospitality was gracious and the process went amazingly smoothly. My fellow judges were true pros, and fun to hang out with, both during and after judging. (Enough said on that part).
Judges dinner with AAF Las Vegas crew kicks off the weekend
Winning an American Advertising Award can make a career, or cap one off, so agencies submit their very best work, hoping for that special recognition. Viewing others’ creative is always simultaneously humbling and inspiring. To judge it is truly a privilege.
Congratulations to the 2018 winners!
6:00 a.m. sunrise over Las Vegas as I depart
2017 National American Advertising Awards Winners Announced
Seattle represented well at the national ADDY Awards gala in New Orleans. Click through to see the glory.
One of the coolest parts of entering the American Advertising Awards is that the winning doesn't stop at the local level. Gold and Silver winners are eligible to compete at the District level (this year's results here), and those winners can move on to the national level.
This year's national competition was judged June 1st in Washington D.C., with the winners announced and recognized June 10th at the American Advertising Awards gala at the ADmerica conference in New Orleans. And boy did Seattle represent! Not only did we send several agency and student winners, but we took home an armful of awards, including two Gold ADDYs:
World Famous - Gold - Cinematography - Odesza - It's Only (feat. Zyra)
Wunderman - Gold - Integrated Media Public Service Campaign - Mountain Safety Research - Community Chlorine Maker
POSSIBLE - Silver - Integrated Advertising Campaign - Local - Consumer - The Summit at Snoqualmie - Office Rescue
POSSIBLE - Silver - Online/Interactive Branded Content & Entertainment - AT&T - Santa Live
Publicis - SIlver - Out-Of-Home Multiple Installations - Visit Seattle - Little Free Libraries
Tacoma Rainiers - Silver - Book Design - Tacoma Rainiers - Our House Is Your House
Wunderman - Silver - Data Driven Media - Microsoft - GamerCrest
Wunderman - Silver - Innovative Use of Interactive/Technology - Microsoft - Gamercrest
See the entire winners list, including the work for Best of Show, Judges Choice, and all Gold winners.
A huge congratulations to all the competitors and winners!
It's not too early to starting thinking about the 2018 American Advertising Awards Seattle. We will announce a call for entries in the fall for judging in February, with our awards gala in March 2018. Keep up the great work!
2017 District XI American Advertising Awards Competition Results
Judging for the next stage of ADDY competition—District XI—took place April 1. We've got the results!
Judges met April 1 in Seattle to decide the AAF District XI ADDY winners from creative work submitted by the local chapter competition winners in Washington, Alaska, Idaho, Montana, and Oregon.
With the stakes even higher and the pressure on, AAF Seattle's local ADDY winners scored high marks.
Professional Best of Show honors went to Wunderman Seattle for their “GamerCrest” entry for Microsoft.
A Professional Judges Choice Award went to Publicis Seattle for “Been There, Made That” entry for Visit Seattle.
District Gold ADDY winners automatically advance to the final national round of judging, while District Silver ADDY winners are eligible to advance.
Nationals Are Next
Judging to determine National ADDY Award winners will take place in Washington DC in early May. The National ADDY Award winners will be announced at the American Advertising Awards national gala at ADmerica on June 10 in New Orleans.
District XI Judges
This year’s judges:
• Jeff Martin - Executive Creative Director, Karsh/Hagan, Denver
• Steffan Postaer - Executive Creative Director, JUMBOshrimp, San Francisco
• Ryan Mastalerz - Associate Creative Director, Intel/Agency Inside, San Francisco
District XI Winners List
Full results are available in PDF format and include both professional and student results.
ADDY 2017 Event Recap
The Society came together to celebrate the best creative work in Western Washington.
This entry essentially duplicates the content on our main ADDY page, which has more photos.
Now that was a gala!
The 2017 American Advertising Awards Seattle was held March 16th at the Seattle Marriott Waterfront.
Cynthia Hartwig (R) with the AAF Silver Medal Award, presented to her by Mary Knight (L)
The Winners
Congratulations to the all the winners!
Special applause for Cynthia Hartwig, this year's AAF Silver Medal Award winner.
The complete Seattle winners list with both professionals and students is available in PDF format, sorted by winner's name.
Fill up that trophy case, you show-off! Contact us to order extra ADDY trophies.
The Book
The show book, designed by Isaac LeFever, is available in for download in PDF format.
We also have some extra hard copies. Contact us to order one or arrange a pickup.
The Social
Even though our underground location had little to no internet availability (%^&$@^!) we still had plenty of social sharing using #SeattleADDYs and #SeattleADDYWinner.
See our all our pics from the evening—and be sure to tag yourselves—on Facebook.
The Society
The noble, the strange. This year's theme transformed the familiar into the abstract, with a notion of civility, an eye for the celestial, and a parlance of wit.
The Society represents our city’s top creative minds. Those adroit renegades who catch out mediocrity and drive it from this gritty metropolis entirely. Who dare to think bold. Be badass. Cloaked in secrecy, with a penchant for deviousness, we The Society are here. Behind every striking idea. Quiet as a raindrop on Jupiter. Fighting the fight for sublime creativity.
The Sponsors
Big time things only happen with the help of big time friends. We're grateful for these companies who helped make this evening possible.
Do You AdSpeak?
Members of The Society converse in an evolved tongue called AdSpeak.
Do you relate? You just may be one of the noble…
Members of The Society converse in an evolved tongue called AdSpeak.
Do you relate? You just may be one of the noble…
The AdSpeak collection is also available for sharing with the masses on Pinterest.
Gallery Night 2017 Event Recap
Our evening presenting all the work submitted for the Seattle ADDYs inspired awe and appreciation. We've got the pics.
Our second annual Gallery Night was held February 23rd at AXIS Pioneer Square, and made good on our club's intent to establish a tradition of appreciation for all the entries submitted for the American Advertising Awards Seattle.
Seeing the breadth of fine work on display, the hours of effort involved, the extent of creativity, the quantity—heck, the beauty of it all—gives us incredible context for the immense challenge of this competition.
Photos (by Mordan McGrath)
See the entire collection in our Facebook album.
To those who didn't win this year, we honor and thank you for your work.
To those who did win, you've got a shiny new addition to your awards cabinet coming your way. And more could be coming as the competition moves on to District 11 and from there to national. Good luck!
Next up is our gala celebration on March 16th, featuring new reserved seating and seat selection. We hope to see everyone at the ADDYs!
Survey
If you attended there's still time to give feedback on our survey to help us improve our events.
ADDY Judging Weekend 2017
Five experienced judges convened in Seattle to judge Western Washington's best creative work. They left impressed.
The weekend of February 10-12, we were honored to welcome the critical eyes and analytical minds of this year's ADDY judges:
Mark Sarosi - Anomaly, New York
Paul Roberts - BSSP, San Francisco
École Weinstein - Havas, Chicago
Larry Olson - Studio Lo, Boulder
Brett Singer - TBWA\Chiat\Day, New York
Each year it's a big deal to have real pros from name agencies in big markets come judge our region's work. And each year, Seattle, you rise to the occasion. The judges left duly impressed.
Special thanks to SVC—an AAF Seattle Gold Sponsor—and all the volunteers who gave an entire weekend to make everything possible.
Top Agencies and Brands Awarded at 2016 National American Advertising Awards
The results of the 2016 National ADDY Awards are in. Read on for the juicy details, inlcuding a link to the complete list of winners.
The AAF awarded National Gold and Silver ADDY Awards, with Leo Burnett Chicago and College for Creative Studies students winning Best of Show.
WASHINGTON, D.C., Jun. 15, 2016—Today's caliber of advertising was showcased at last week's annual American Advertising Awards Show and Dinner. Top creatives, brands and advertising agencies were awarded with Leo Burnett Chicago winning Best of Show in the Professional division and Jason Manns and Ellen Wareham, students of the College for Creative Studies, winning Best of Show in the Student division.
This year, the Competition received a record-number of entries for the local competitions at more than 40,000 entries. Leo Burnett Chicago won Best of Show in addition to its 3 Gold ADDY Awards and 2 Silver ADDY Awards for its work for Allstate Insurance Company, Eggo, Esurance and McDonald's. Also winning Best of Show were two students from the College for Creative Studies, Jason Manns and Ellen Wareham, for "Holocaust" in the Mass Transit category, which transformed a city bus into an old-fashioned train - similar to the kind that transported prisoners to Auschwitz - with the chilling text "Imagine not knowing your final stop." on its side.
"Tonight, we celebrate innovation, insight, creativity and technical expertise that is uniquely American," said James Edmund Datri, President & CEO of the American Advertising Federation, during the Show. "These awards acknowledge the achievement of that perfect combination of superlative creative, spectacular technique and stellar execution. We proudly showcase the best of the best, and celebrate a new class of leaders in the advertising industry who inspire us all."
Hosted by the American Advertising Federation (AAF), the American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year from local Club (Ad Club) competitions. The mission of the Awards is to recognize and reward the creative spirit of excellence in the art of advertising. This year was no exception with 135 top agencies and brands represented from across the nation.
View a complete list of winners here.
Student work from across the country was also recognized representing 47 colleges and universities. The 47 schools were collectively awarded 23 Gold ADDY Awards and 46 Silver ADDY Awards. View a complete list of Student Gold and Silver winners.
To learn more about the American Advertising Awards, contact Sara Yoskoski via email or at (202) 898-0089.
Congrats National ADDY Winners!
The 2015 National ADDY winners have been announced. Read on for our recap and full winners list.
The Tacoma Rainiers are big winners at the 2015 American Advertising Awards
It was a big weekend for us, filled with plenty of shiny, new hardware. The national American Advertising Awards took place at ADMERICA in Las Vegas and we had plenty of friends representing our district.
From our market we took home a total of 9 awards, including:
Tacoma Rainiers: 1 Gold, 2 Silver
Hornall ANderson: 1 Gold
DNA: 1 Silver
Wongdoody: 2 Silver
Student: Mike Harring: 1 Gold
Student: Andrew Adams: 1 Silver
See the full list of winners here.
Seattle Winners at the National ADDY Awards
Last night the national American Advertising Awards were held at the Boca Raton Resort & Club at AAF National's ADmerica conference, and Seattle represented in style.
Publicis Seattle took home two Gold and two Silver ADDY awards for their work on T-Mobile, as well as a Silver for their work on the Seattle Symphony. That's a haul.
Creature brought home two Silver awards for their work on DoubleDown Interactive.
The Seattle Wunderman Network won a Silver for their work on XBOX.
And Wongdoody won a Silver for their work on the Seattle International Film Festival.
All these winners were able to compete in the national show after winning at the local and district levels. This progressive competition is one of the things that makes the American Advertising Awards so unique, and so coveted.
It's truly an honor to win any award at the highest competitive level. We were proud to represent our city, AAF District 11, and the AAF Western Region in front of so many distinguished agencies.
Also of note, Seattle agencies Hydrogen and Admosis Media (an AAF Seattle corporate member) served as media partners for the event.
We'll share more stories from ADmerica this coming week. The complete national winners list can be found at the ADmerica winners page.
2014 American Advertising Awards Recap
Well, That Was Fun!
The 2014 American Advertising Awards Seattle was held March 19th at Bell Harbor International Conference Center.
We had a great night! Thanks to all the attendees, sponsors, winners, and our great volunteers!
Check out our compilation of the night's tweets, pics, and vids. See the entire social stream at #SeattleADDYs.
There isn't enough time for winners to give speeches during the show so we asked them to post their thanks to Instagram as videos. See the hilarious results here.
Download a PDF of the ADDY show book.
All our event photos can be found on Facebook, and the photobooth pics are on Usnaps.
Let us know what you thought of the night in our short survey.
Show MCs: Sisters of Perpetual Indulgence
Musical Guests: The Flavr Blue
This year’s AAF Silver Medal Winner: John Brown
ADDY Judging Weekend 2014
Our new ADDY chair, Audrey Berglund, reports on the events of this past weekend:
"Judging for this year’s American Advertising Awards Seattle took place February 7-9 in the Bertha Knight Landis room at Seattle City Hall. Our five judges reviewed a record amount of entries. Naturally, they had many tough decisions to make. Thanks to our judges who came from all over the country to spend the weekend looking at Seattle’s best advertising work!"
Find out more about our judges on our ADDY Judges page.
The 2014 AAF Silver Medal Award Winner Is Brown. John Brown.
Our selection committee has chosen this year's worthy recipient, John Brown. The award will be presented during the American Advertising Awards on March 19th.
Congratulations to John Brown!
Goodbye ADDY Awards, Hello American Advertising Awards!
New name, same bragging rights.
Our beloved Seattle ADDY Awards are now the American Advertising Awards Seattle. Not to worry—even though there’s a new name, it’s still the premier advertising competition that recognizes the industry’s top creatives. And the awards are still affectionately called “ADDYs,” so there’s no mistaking what you’ll be taking home.
The powers that be at the National ADDY Committee, including the national ADDY chair, our own hometown bigwig, George Riddell, decided to upgrade the profile of the event, and a name change went along with that. Read more about the name change.
Seattle's own Hydrogen provided this year's campaign, which spawned four posters to be used in print and online:
We've been busy planning since October and we're already looking for sponsors. As usual, we're aiming to hold the event in March. Judges should be announced by January. Our Silver Medal Award winner will be chosen by February. Oh, and call for entries is now - deadline January 10th, 2014!
It's shaping up to be our best awards ever.
More info can be found on our awards page.
Update
on 2013-12-04 03:32
Nominate an Advertising Inspiration
The AAF Silver Medal Award is awarded annually to a member of Seattle’s advertising community—a creator, a mentor, a teacher, a leader—whose career grew bigger than the work. Who’s had an impact on the community which far surpasses their job? Who’s pushed the industry standards and set new bars for excellence? Who’s the type of person we should all aspire to be? That’s who we want.
Simply submit your nomination to addys@aafseattle.com. More details here.
2013 Seattle ADDY Awards: Wrap-Up
What an amazing evening! The culmination of five months of planning, tons of entries from agencies old and new in categories old and new, a long weekend of very tough judging, and lots of legwork by committee members and volunteers.
Bell Harbor International Conference Center was packed with Seattle's creative elite (due to massive demand this year's event was over 60% larger than 2012). Booze flowed freely. The crowd were enthusiastic. Mayor Mike McGinn presented the vaunted AAF Silver Medal Award to Bob Peterson after a great intro from Creature's Matt Peterson and Wexley School for Girls's Cal McAllister. Even Sir Mix-a-Lot got in on the action.
Bling
A special shout-out to these outstanding winners:
Judge’s Choice Award: Digital Kitchen - Stanley Piano - self-promotion.
Best-of-Show – Non-Traditional Advertising: Copacino+Fujikado - Edwin The Otter e-Book - Seattle Aquarium.
Best-of-Show – Digital/Interactive Advertising: Cole & Weber United - Group Play Facebook App - Washington’s Lottery.
Best-of-Show – Integrated Campaign: Wexley School for Girls - Restore The R - Rainier.
All silver and gold ADDY winners advanced to district ADDY judging in Portland with those winners to advance to nationals in Phoenix. We'll be announcing the district winners next week, so stay tuned.
ADDY-quake!
#SeattleADDYs trended all night! Catch up on all the social posts from event attendees at our Storify.
THANK YOU
Thanks for entering, attending, volunteering, planning and sponsoring. We hope you had a great night! We'd love to hear what you thought in our short survey.
Update
on 2013-04-23 20:19
Thanks for the support in answering our survey - most responses we've ever received!
We now have updated 2013 Winners Books available for download in PDF form. Enjoy the ADDYs on your iPad!
The District XI winners have been announced. There are too many to list so we've posted a PDF list here, but we're so proud of so many Seattle area winners advancing on to nationals in Phoenix in June. We'll be there cheering you on!