Chalk Talk 2017 Event Recap
This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved. We've got pics and an embedded Storify of all the #AAFChalkTalk tweets.
Our annual Chalk Talk Super Bowl Ad review was held February 9th at 415 Westlake. This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved.
Thanks to Chris Copacino for moderating, to panelists Emily Cushman, Nick Gesualdi, Patrick Mazzotta, Patrick McKay, and Adam Nowak for their astute observations, to our drink sponsor, Hand Crank Films, for keeping us well lubricated, and to everyone who attended and tweeted and voted for making this always such a unique and cool experience.
See and follow our panelists on Lanyrd
Photos
See our Facebook photo album for more, and don't forget to tag yourself.
Voting Results
Our first interactive voting form gave us some idea of how our own audience felt about the ads.
Best: GoDaddy, Old Spice, Wealthsimple
Most Liked: GoDaddy, Aflac "Ski Patrol"
Divided: Intel, Sprint, T-mobile "Unlimited Moves"
Worst and Least Liked: Alfa Romeo "Dear Predictable," American Petroleum Institute
Our full voting recap gives more detail.
Twitter
Chalk Talk is a special event because it involves the audience at every chance. Your #AAFChalkTalk tweets entertain us during the game and inform our panel's discussion at the event.
Check out the tweets from Super Bowl week, from game time all the way through our event.
Survey Request
If you attended the event there's still time to give us feedback in our event survey so next year will be even better.
Chalk Talk 2017 Ad Ratings Results
We can't help it. We like to judge. So we introduced a rating form this year. Here's what you thought of the ads of Super Bowl 51.
We can't help it. We like to judge. Especially when it comes to others' creative work. So for the biggest advertising stage of the year—Super Bowl 51— we produced an interactive rating form so you could give feedback on each ad and prep for our upcoming Chalk Talk ad review event.
Let's be transparent here: We only got 9 participants. But while not statistically significant, those results still tell an interesting story…
Highlights
We had some clear favorites, some divided opinions, and some clear losers. It's fascinating to see how the results shake out from all the competing spots.
Best
GoDaddy, Old Spice, and Wealthsimple were unanimously approved.
Most Liked
GoDaddy got 8 total Likes, more than any other ad. Special mention to Aflac "Ski Patrol," which got also got 8 Likes (and 1 Dislike). Technically a pre-game ad, it was made by local shop Wongdoody so we put it on the form. Glad we did.
Divided
Intel, Sprint, and T-Mobile's "Unlimited Moves" ads split opinions evenly (not all 9 participants voted on every ad).
Worst and also Least Liked
Alfa Romeo "Dear Predictable" and the American Petroleum Institute got the most Dislikes with 7 each.
Methodology
We kept things simple. For whatever reason, you either liked the ad or didn't, so we went with a Thumbs Up and Thumbs Down as the only voting choices.
The ads were listed alphabetically since we didn't know ahead of time in what order they'd appear. Each listing including a frame from the ad and an embedded video of the ad.
Technology
We used Google Forms to create and host the form. If anyone knows a better polling tool for next year let us know in the comments below, but it handled all the elements well enough, including mobile friendliness.
Prep for Reviewing Super Bowl 51 Ads
Our list of resources for watching the ads of Super Bowl 51, including #AAFChalkTalk Tagboard and - new for 2017 - our interactive voting form including videos of every ad.
The Super Bowl is a big deal for us advertisers, and that goes double for AAF Seattle, since we host Chalk Talk, our annual review of the Super Bowl ads.
To help everyone keep track of their favorites and flops of the day, we created a mobile-friendly interactive form. It's got every ad that will air during the broadcast, including embedded video links.
And once you've submitted your responses you can see how everyone else voted, too. We'll use the data to inform our Chalk Talk panel and in our event visuals.
Tweet using #AAFChalkTalk
Tweet your thoughts on the ads using #AAFChalkTalk to contribute to our conversation stream. We'll display all posts to our live event Tagboard, and use your sentiment to inform our Chalk Talk panel. It's also a great way to raise your social profile and to meet some great people to follow.
Join our group on LinkedIn
All the deeper conversation around the ads leading up to Chalk Talk takes place in our LinkedIn group. We're starting by crowdsourcing topics for the event, so let us know what you'd like our panelists to discuss.
We can't wait to read everyone has to say about the ads. Have a great Super Sunday!
Chalk Talk 2016: Ready to Rumble
Thursday evening AAF Seattle and PSAMA are hosting Chalk Talk 2016, an opportunity for us all to take another look at the ads that worked and the ads that didn't. Check out this year's panelists and moderator.
It seems like Cam Newton is the only one who doesn't want to talk about Super Bowl 50... and even he might have an opinion about PuppyMonkeyBaby.
Thursday evening AAF Seattle and PSAMA are hosting Chalk Talk 2016, which is an opportunity for us all to take another look at the ads that worked and the ads that didn't. With #ChalkTalk2016 hashtag, there's a chance for you to get in the game, too!
Get your tickets now before they're gone.
We've assembled a fantastic panel and an amazing moderator to have a tremendous discussion. (That might be a record for most superlatives in one sentence.) Let's take a look at these wise and learned participants:
Chris Copacino
Account Director
Copacino+Fujikado
(Moderator)
Chris has been at Copacino+Fujikado for 12+ years, joining the agency out of school after graduating from Western Washington University. Early in his career, Chris worked predominantly on national brand, promotional and grand opening initiatives for REI. Over Chris’ time at C+F he has led several major agency accounts including Ste. Michelle Wine Estates, Symetra Financial, Overlake Hospital and the Washington Forest Protection Association. Chris also oversees new business at C+F, managing all new client acquisition and business development efforts. Chris gets strong reviews from his clients for his ability to study and deeply understand their business. A lover of the creative process and unabashed agency guy, Chris blends a keen business mind with the understanding and appreciation of great creative work to achieve client objectives.
Scott Battishill
Principal / Founder of
Curator
Scott has been practicing PR for nearly 20 years. And no other term grates at him more than, “spin.” He's always disliked it. He believes that people don’t build relationships—certainly not ones that last—by spinning the truth to each other. Brands are no different. Consumers are loyal to brands they trust, that are human, to those that create an experience rather than an offering. With this philosophy in mind, he founded Curator to help brands build relationships with consumers in today’s highly complex marketplace of conversation. Prior to Curator Scott served as the SVP and Senior Director of PR for DDB Worldwide; overseeing the strategic development and execution of award-winning communications programs for major Fortune 100 companies and small development brands alike.
Mary Knight
Principal, ECD
Hydrogen
Mary started in Dallas, Texas on accounts like American Airlines, Doritos, Tabasco and Imperial Sugar. After falling in love with the Pacific Northwest, she moved to Borders Perrin Norrander in Seattle (now FCB.) There, Mary was part of the team that pitched, won and did award-winning work for Hewlett Packard, Group Health Cooperative, Tacoma Guitars and Boeing. She moved to FCB Chicago in 2007 to run Qwest and Kraft. While in Chicago, Mary also led Motorola, the Nestlè pizza business and the global Sharpie account. Mary returned to Seattle in 2012 as Principal and ECD of Hydrogen – an independent agency devoted to simplicity in advertising. Hydrogen’s regional, national and international clients including Keysight Technologies, Artemis Wines and Kenworth trucks. Mary has served on several prestigious juries including The One Show, Communication Arts, Effie and the National ADDYs.
Cal McAllister
Co-Founder, CEO
Wexley School for Girls
(As told and typed by his 6-year-old niece, Louisa.)
"Uncle Cow is a man, and he is nice! He is a joyfle man. He has 2 neeses, and 1 nefuwe. He likes chikins. He has soft scruffy hair. He has a nice wife named Amanda who takes showers 100 times a day. He has a verey good tast. He is a strong man. He is a writer at Wexley School for girls. His favorite house anamle is a dog. And he is a verey good prson. He is a nice, and cinde friend. He likes bar-ba-qie. He is a funny man, and is 42 years old. He is a asom prson, he is hansome, and a verey good dresser. He has 2 tatoos. He likes playing soccer. He takes shorter time in the bathroom than his wife. He has a verey smart brain. He is a little strange sometimes! " Wexley is a fan factory, cultivating and igniting consumer’s love for brands. It is an advertising agency that creates joy and laughter for engaged fanatics who deliver value – in the real world and on the wide web one.
Troy McCall
Creative Director
After stints as an Art Director/Assoc. Creative Director in Dallas, Denver, and Memphis, Troy now calls Seattle home where he continues to do freelance work for a wide variety of clients. Along the way, he's helped develop careers, launch new brands, and guide multi-faceted campaigns for Fortune 500 companies. Clients include the Dallas Cowboys, Elvis Presley Enterprises, Hilton Hotel Corporation, Microsoft, and FedEx. Troy is an avid sports enthusiast, and when he's not busy working, he can usually be found on the rugby pitch either playing or refereeing.
Ronan O’Mahony
Director, Brand & Advertising
T-Mobile
For the past 15 years Ronan has worked in advertising and brand strategy, both agency- and client-side. Ronan currently manages National, Local, and Hispanic advertising for T-Mobile, where he has worked since 2012. Prior to that Ronan was Director of Brand at Rhapsody.
Chalk Talk: Super Bowl Ad Replay 2014 - The Recap
Chris Cashman, Erin Kelley, Zach Huntting, Alison Tintle, Trish Cox, Matt McCain
AAF Seattle and PSAMA hosted our annual review of Super Bowl ads Thursday, February 6th, at Impact Hub Seattle. This year's expert panel of Erin Kelley (POSSIBLE), Zach Huntting (Crown Social), Alison Tintle (Seattle Wunderman Network), Trish Cox (T-Mobile), and Matt McCain (WongDoody) delivered another evening of crack observations, unique insights and tweetable witticisms, all under the clever direction of our MC, Chris Cashman from KING 5 TV's The 206.
In addition to our ad industry veterans, we always try to feature someone from the brand side of things. This year we were fortunate to have Trish Cox, VP of National Advertising and Brand for T-Mobile, who provided her own perspective on the creation of T-Mobile's three Super Bowl ads.
Redhook Bewery returned as our beer sponsor, loosening up our crowd with Audible, Redhook, and Longhammer on tap.
For a more detailed play-by-play check out our Storify compilation of all the Super Bowl ads along with the top tweets and pics from the evening and during the game.
Find out more about our panel and host on Lanyrd.
See all the pics from the event on Facebook.
If you attended the event, we'd love your feeback in our short survey.
Update on 2014-03-12 20:08
Conor Gentes, Senior Account Executive at Seattle Wunderman Network, wrote a great summary of the event for their blog. Thanks again for lending Alison for our panel!
Chalk Talk: Super Bowl Ad Replay 2013
AAF Seattle and PSAMA co-host our annual Chalk Talk Super Bowl Ad Replay at 5:30 p.m., February 7th, at 415 Westlake.
Chalk Talk is your chance to hear a panel of ad industry pros praise and tear down what we all saw during time outs in the big game, discussing new trends and questioning strategies in an interactive discussion including the audience.
New This Year
Even more pre-panel fun. We're bringing the tailgate experience indoors, with games and activities straight from the parking lot!
New Audible Ale
We'll be pouring Redhook Ale Brewery's brand new Audible Ale all night - included in the ticket price! Be among the first in the nation to enjoy the beer brewed in cooperation with The Dan Patrick Show.
Win a GoPro Camera
Hand Crank Films will be giving away a GoPro HD camera to a lucky winner.
Panel:
Frank Clark, Creative Director - Square Tomato
Paul Huggett, Design Director - Tether
Mike Hayward, Creative Director - Copacino+Fujikado
Chris Elliott, Executive Creative Director - Wunderman
Jeff Hasen, CMO - Hipcricket
MC:
Sponsors:
Hand Crank Films, The Seattle Times, Redhook Ale Brewery, and Shake Bartenders.
To get our event and Super Bowl ad-related news, Like the Chalk Talk Facebook Page and follow us on Twitter.
Update
on 2013-02-15 16:47
If you attended Chalk Talk, please let us know what you thought by filling out this survey.