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Seattle, WA

(206) 249-9909

AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.


This is the pulse of AAF Seattle. What we’ve done, what we’re thinking about, what’s coming next. Tune in here for the latest scoop.

Why Does the Creative Field Hate Negotiating?

AAF Seattle Administrator

Seriously, why do we find it so difficult? The fine folks over at SVC contemplated this very same topic. And wouldn't you know it, they decided to create a class around it. It's called Negotiation Skills for People Who Don't Like to Negotiate. It's a one-day workshop this Thursday, June 25 from 10 am-5 pm.   

Here's the great/scary part: you can test out your negotiation skills before you even take the class. The fee for this workshop is negotiable. Yep, you can negotiate a lower fee via a five-minute Skype chat with the instructor.

So who is the instructor?  He's Ted Leonhardt and he founded The Leonhardt Group. His firm grew to 50 employees and $10 million in annual fees under his leadership. Elements of the workshop include:

  • What is it about people in creative fields that makes them less effective negotiators?
  • Why people who work for clients in large corporations automatically value different things than you do?
  • Is being too passionate about your creative work costing you?
  • The importance of role-playing a negotiation before you get in the middle of one.
  • Seven tips for making your negotiations more effective.
  • How to assess your latest negotiation and learn from it.

You can learn more about the class and register here.