The fine folks over at SVC contemplated this very same topic. And wouldn't you know it, they decided to create a class around it. It's called Negotiation Skills for People Who Don't Like to Negotiate. It's a one-day workshop this Thursday, June 25 from 10 am-5 pm. Read on for details.Read More
This is the pulse of AAF Seattle. What we’ve done, what we’re thinking about, what’s coming next. Tune in here for the latest scoop.
The 2015 National ADDY winners have been announced. Read on for our recap and full winners list.Read More
Hot off the heels of our Market Insights: Pacific Rim panel discussion (see the event pics here), there's another big multicultural marketing event coming to town on May 19th. It's the 2015 Multicultural Marketing Summit, and wouldn't ya know it, we're one of the sponsors.
This means that AAF Seattle members get discounted tickets ($100 off!) when you use the promo code that was emailed to you. Didn't receive the code? Email our lovely Membership Director and she'll send it off to you.
The one day event is designed to equip marketing professionals in the Pacific Northwest with better tools to approach the fastest growth segment of the US consumer base. This 2015 conference theme, “Creating the New Multicultural Marketing Paradigm," recognizes that traditional multicultural marketing practices have been challenged by the emergence of total market strategy and focuses on equipping marketers to adapt strategies to yield the greatest business impact in their industry environment.
Recognized national thought leaders speaking at the conference include:
· Javier Delgado, Director of Multicultural Marketing, Walmart
· Rajaa Grar, Sr., Brand Manager, Multicultural Marketing, Starbucks Coffee Corporation
· Valeria Piaggio, Head of Multicultural Insights, The Futures Company
· Cesar Melgoza, Founder and CEO, Geoscape
· Leslie Wingo, CEO, SandersWingo
· Jose Villa, President and Founder, Sensis
· Jeffrey Bowman, President and Founder, Reframe: The Brand
· Joe Ray, VP of Multicultural Strategy, LaneTerraLever
· Laura Swapp, Director of Multicultural Marketing and Partnerships, REI
· Tim Wang, Founder and Principal, TDW+Co
Each year at this time, our board goes through a transformation process as some directors move on to new challenges, and new faces arrive to take their place. We know who's leaving, but we need to find the brave souls who are ready to step up and do the job.
Our openings for the 2015-2016 board year include the following positions:
- Communications Director
- Government Relations Director
- Programs Director
- Sponsorship Director
- Vice President
If you're interested, first read the position description, then fill out and submit your application by 6 PM on Monday, May 11, when we'll review all submissions and contact interested parties.
Board Position Descriptions (.pdf)
Board Application (.dotx)
Nominations will be announced Wednesday, May 20th and submitted to AAF Seattle's membership for approval. A member-approved slate of directors will be announced to the public on Monday, June 1st.
And so are the embarrassing photos.
On Thursday, March 5th, we all gathered to announce the winners of the 2015 American Advertising Awards Seattle for a night that can only be described as, "Daaaaaaaamn that was fun."
We celebrated Larry Asher's success as he received the AAF Silver Medal Award. After delivering his speech of thanks and praise for his colleagues, he gave everyone at the show a free School of Visual Concepts class, further proving that he's the ever-activist in education in design and advertising.
See the full list of winners here: