Seattle Interactive Conference 2017
SIC is back—and we've got a discount for our readers.
The Seattle Interactive Conference is back this October 17+18 for another series of amazing keynotes, sessions, workshops, and community, all focused around what's current in creative content and led by top minds from Seattle and beyond.
As a SIC partner, AAF Seattle is offering our community $100 off a conference gold pass when using code AAFANDSIC17. Buy tickets here.
Register early for our city's must-attend conference of the year!
2017 National American Advertising Awards Winners Announced
Seattle represented well at the national ADDY Awards gala in New Orleans. Click through to see the glory.
One of the coolest parts of entering the American Advertising Awards is that the winning doesn't stop at the local level. Gold and Silver winners are eligible to compete at the District level (this year's results here), and those winners can move on to the national level.
This year's national competition was judged June 1st in Washington D.C., with the winners announced and recognized June 10th at the American Advertising Awards gala at the ADmerica conference in New Orleans. And boy did Seattle represent! Not only did we send several agency and student winners, but we took home an armful of awards, including two Gold ADDYs:
World Famous - Gold - Cinematography - Odesza - It's Only (feat. Zyra)
Wunderman - Gold - Integrated Media Public Service Campaign - Mountain Safety Research - Community Chlorine Maker
POSSIBLE - Silver - Integrated Advertising Campaign - Local - Consumer - The Summit at Snoqualmie - Office Rescue
POSSIBLE - Silver - Online/Interactive Branded Content & Entertainment - AT&T - Santa Live
Publicis - SIlver - Out-Of-Home Multiple Installations - Visit Seattle - Little Free Libraries
Tacoma Rainiers - Silver - Book Design - Tacoma Rainiers - Our House Is Your House
Wunderman - Silver - Data Driven Media - Microsoft - GamerCrest
Wunderman - Silver - Innovative Use of Interactive/Technology - Microsoft - Gamercrest
See the entire winners list, including the work for Best of Show, Judges Choice, and all Gold winners.
A huge congratulations to all the competitors and winners!
It's not too early to starting thinking about the 2018 American Advertising Awards Seattle. We will announce a call for entries in the fall for judging in February, with our awards gala in March 2018. Keep up the great work!
2017 District XI American Advertising Awards Competition Results
Judging for the next stage of ADDY competition—District XI—took place April 1. We've got the results!
Judges met April 1 in Seattle to decide the AAF District XI ADDY winners from creative work submitted by the local chapter competition winners in Washington, Alaska, Idaho, Montana, and Oregon.
With the stakes even higher and the pressure on, AAF Seattle's local ADDY winners scored high marks.
Professional Best of Show honors went to Wunderman Seattle for their “GamerCrest” entry for Microsoft.
A Professional Judges Choice Award went to Publicis Seattle for “Been There, Made That” entry for Visit Seattle.
District Gold ADDY winners automatically advance to the final national round of judging, while District Silver ADDY winners are eligible to advance.
Nationals Are Next
Judging to determine National ADDY Award winners will take place in Washington DC in early May. The National ADDY Award winners will be announced at the American Advertising Awards national gala at ADmerica on June 10 in New Orleans.
District XI Judges
This year’s judges:
• Jeff Martin - Executive Creative Director, Karsh/Hagan, Denver
• Steffan Postaer - Executive Creative Director, JUMBOshrimp, San Francisco
• Ryan Mastalerz - Associate Creative Director, Intel/Agency Inside, San Francisco
District XI Winners List
Full results are available in PDF format and include both professional and student results.
ADDY 2017 Event Recap
The Society came together to celebrate the best creative work in Western Washington.
This entry essentially duplicates the content on our main ADDY page, which has more photos.
Now that was a gala!
The 2017 American Advertising Awards Seattle was held March 16th at the Seattle Marriott Waterfront.
Cynthia Hartwig (R) with the AAF Silver Medal Award, presented to her by Mary Knight (L)
The Winners
Congratulations to the all the winners!
Special applause for Cynthia Hartwig, this year's AAF Silver Medal Award winner.
The complete Seattle winners list with both professionals and students is available in PDF format, sorted by winner's name.
Fill up that trophy case, you show-off! Contact us to order extra ADDY trophies.
The Book
The show book, designed by Isaac LeFever, is available in for download in PDF format.
We also have some extra hard copies. Contact us to order one or arrange a pickup.
The Social
Even though our underground location had little to no internet availability (%^&$@^!) we still had plenty of social sharing using #SeattleADDYs and #SeattleADDYWinner.
See our all our pics from the evening—and be sure to tag yourselves—on Facebook.
The Society
The noble, the strange. This year's theme transformed the familiar into the abstract, with a notion of civility, an eye for the celestial, and a parlance of wit.
The Society represents our city’s top creative minds. Those adroit renegades who catch out mediocrity and drive it from this gritty metropolis entirely. Who dare to think bold. Be badass. Cloaked in secrecy, with a penchant for deviousness, we The Society are here. Behind every striking idea. Quiet as a raindrop on Jupiter. Fighting the fight for sublime creativity.
The Sponsors
Big time things only happen with the help of big time friends. We're grateful for these companies who helped make this evening possible.
Digital Summit Seattle
As a local sponsor of Digital Summit Seattle, we're hooking you up with a chance to win a conference pass. Or use our discount code for $50 off.
AAF Seattle: Local Sponsor
We live to help our community grow their skills and experience the top minds and concepts in our business, so when Digital Summit asked us to co-sponsor their upcoming conference, we jumped. And of course we have a discount for our peeps, too.
What Is Digital Summit Seattle?
Digital Summit is where ideas and inspiration are born. Thousands of professions work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.
Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.
Who Should Attend?
- Marketing and content leaders from companies of all sizes
- CMOs and CEOs looking to optimize their digital strategies
- UX and Design experts looking to level up their marketing knowledge
- Technology evangelists and entrepreneurs pushing the boundaries of content, analytics, mobile, and more
- Companies and professionals engaged in the mobile marketing and content ecosystem
- Practitioners of SEO, Social, and Brand Storytelling
- Creative professionals working in an agency setting
Win a Conference Pass or Get $50 Off
Yep, we have one pass to give away—a $295 value! Just cozy up to us digitally by signing up for our mailing list and tweeting about the conference using the tool below. We'll announce winners the morning of March 23rd*.
Even if you don't win we're offering $50 off using code AAF50. And feel free to share that code far and wide. That's a win-win.
We're verifying every entry before drawing our winner, so if you delete your tweet or unsubscribe it won't count.
*Our winner of the $295 conference pass is Anisa Ishida!
Do You AdSpeak?
Members of The Society converse in an evolved tongue called AdSpeak.
Do you relate? You just may be one of the noble…
Members of The Society converse in an evolved tongue called AdSpeak.
Do you relate? You just may be one of the noble…
The AdSpeak collection is also available for sharing with the masses on Pinterest.
Gallery Night 2017 Event Recap
Our evening presenting all the work submitted for the Seattle ADDYs inspired awe and appreciation. We've got the pics.
Our second annual Gallery Night was held February 23rd at AXIS Pioneer Square, and made good on our club's intent to establish a tradition of appreciation for all the entries submitted for the American Advertising Awards Seattle.
Seeing the breadth of fine work on display, the hours of effort involved, the extent of creativity, the quantity—heck, the beauty of it all—gives us incredible context for the immense challenge of this competition.
Photos (by Mordan McGrath)
See the entire collection in our Facebook album.
To those who didn't win this year, we honor and thank you for your work.
To those who did win, you've got a shiny new addition to your awards cabinet coming your way. And more could be coming as the competition moves on to District 11 and from there to national. Good luck!
Next up is our gala celebration on March 16th, featuring new reserved seating and seat selection. We hope to see everyone at the ADDYs!
Survey
If you attended there's still time to give feedback on our survey to help us improve our events.
ADDY Judging Weekend 2017
Five experienced judges convened in Seattle to judge Western Washington's best creative work. They left impressed.
The weekend of February 10-12, we were honored to welcome the critical eyes and analytical minds of this year's ADDY judges:
Mark Sarosi - Anomaly, New York
Paul Roberts - BSSP, San Francisco
École Weinstein - Havas, Chicago
Larry Olson - Studio Lo, Boulder
Brett Singer - TBWA\Chiat\Day, New York
Each year it's a big deal to have real pros from name agencies in big markets come judge our region's work. And each year, Seattle, you rise to the occasion. The judges left duly impressed.
Special thanks to SVC—an AAF Seattle Gold Sponsor—and all the volunteers who gave an entire weekend to make everything possible.
Chalk Talk 2017 Event Recap
This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved. We've got pics and an embedded Storify of all the #AAFChalkTalk tweets.
Our annual Chalk Talk Super Bowl Ad review was held February 9th at 415 Westlake. This year's event brought a critical focus to each ad's creative motivations and business goals, with moderator, panel, and audience keeping the discussion highly involved.
Thanks to Chris Copacino for moderating, to panelists Emily Cushman, Nick Gesualdi, Patrick Mazzotta, Patrick McKay, and Adam Nowak for their astute observations, to our drink sponsor, Hand Crank Films, for keeping us well lubricated, and to everyone who attended and tweeted and voted for making this always such a unique and cool experience.
See and follow our panelists on Lanyrd
Photos
See our Facebook photo album for more, and don't forget to tag yourself.
Voting Results
Our first interactive voting form gave us some idea of how our own audience felt about the ads.
Best: GoDaddy, Old Spice, Wealthsimple
Most Liked: GoDaddy, Aflac "Ski Patrol"
Divided: Intel, Sprint, T-mobile "Unlimited Moves"
Worst and Least Liked: Alfa Romeo "Dear Predictable," American Petroleum Institute
Our full voting recap gives more detail.
Twitter
Chalk Talk is a special event because it involves the audience at every chance. Your #AAFChalkTalk tweets entertain us during the game and inform our panel's discussion at the event.
Check out the tweets from Super Bowl week, from game time all the way through our event.
Survey Request
If you attended the event there's still time to give us feedback in our event survey so next year will be even better.
Chalk Talk 2017 Ad Ratings Results
We can't help it. We like to judge. So we introduced a rating form this year. Here's what you thought of the ads of Super Bowl 51.
We can't help it. We like to judge. Especially when it comes to others' creative work. So for the biggest advertising stage of the year—Super Bowl 51— we produced an interactive rating form so you could give feedback on each ad and prep for our upcoming Chalk Talk ad review event.
Let's be transparent here: We only got 9 participants. But while not statistically significant, those results still tell an interesting story…
Highlights
We had some clear favorites, some divided opinions, and some clear losers. It's fascinating to see how the results shake out from all the competing spots.
Best
GoDaddy, Old Spice, and Wealthsimple were unanimously approved.
Most Liked
GoDaddy got 8 total Likes, more than any other ad. Special mention to Aflac "Ski Patrol," which got also got 8 Likes (and 1 Dislike). Technically a pre-game ad, it was made by local shop Wongdoody so we put it on the form. Glad we did.
Divided
Intel, Sprint, and T-Mobile's "Unlimited Moves" ads split opinions evenly (not all 9 participants voted on every ad).
Worst and also Least Liked
Alfa Romeo "Dear Predictable" and the American Petroleum Institute got the most Dislikes with 7 each.
Methodology
We kept things simple. For whatever reason, you either liked the ad or didn't, so we went with a Thumbs Up and Thumbs Down as the only voting choices.
The ads were listed alphabetically since we didn't know ahead of time in what order they'd appear. Each listing including a frame from the ad and an embedded video of the ad.
Technology
We used Google Forms to create and host the form. If anyone knows a better polling tool for next year let us know in the comments below, but it handled all the elements well enough, including mobile friendliness.
Prep for Reviewing Super Bowl 51 Ads
Our list of resources for watching the ads of Super Bowl 51, including #AAFChalkTalk Tagboard and - new for 2017 - our interactive voting form including videos of every ad.
The Super Bowl is a big deal for us advertisers, and that goes double for AAF Seattle, since we host Chalk Talk, our annual review of the Super Bowl ads.
To help everyone keep track of their favorites and flops of the day, we created a mobile-friendly interactive form. It's got every ad that will air during the broadcast, including embedded video links.
And once you've submitted your responses you can see how everyone else voted, too. We'll use the data to inform our Chalk Talk panel and in our event visuals.
Tweet using #AAFChalkTalk
Tweet your thoughts on the ads using #AAFChalkTalk to contribute to our conversation stream. We'll display all posts to our live event Tagboard, and use your sentiment to inform our Chalk Talk panel. It's also a great way to raise your social profile and to meet some great people to follow.
Join our group on LinkedIn
All the deeper conversation around the ads leading up to Chalk Talk takes place in our LinkedIn group. We're starting by crowdsourcing topics for the event, so let us know what you'd like our panelists to discuss.
We can't wait to read everyone has to say about the ads. Have a great Super Sunday!